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Digital Marketing Analyst - Industrial Placement Programme 2019/2020

  • Type Internship
  • Degree Bachelor
  • Location London, United KingdomStratton Street 50LondonGBGreater LondonW1J 8LL
  • Posted
  • Start date -
  • Deadline -
  • INTERNMarketingFinance & banking

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At the heart of Lazard’s communication strategy is a commitment to create and deliver more dynamic, interactive and shareable content and the Digital Marketing Analyst will play a pivotal role in helping to support this. As such, this is a unique opportunity for an individual who is proactive and energetic with a good mix of creative and technical skills and a keen interest in pursuing a career in marketing and communications. 

We are seeking two Digital Marketing Analysts. One will report to the Head of Communications for Lazard’s financial advisory business in the UK and Continental Europe and will work closely with all business areas within the financial advisory business, as well as supporting other projects driven by the Global Communications team. 

The individuals in this role will work with content creators and editors who will publish digital content to multiple platforms, including public and employee-facing websites and Lazard’s social media channels. The individuals will regularly attend Lazard events to capture original audio and visual content and be able to edit this content appropriately for the different channels available. More broadly, this is an opportunity to support the Head of Communications with employee communications and media relations and to learn the essential skills that will provide the foundation required to develop a career within these fields.

Responsibilities 

  • Assist with day-to-day photo, video, and audio projects to help support events
  • Update and manage a content calendar that incorporates content from across Lazard
  • Assist with photo library creation and maintenance
  • Ensure that projects are completed in a timely manner, are on-brand, and accurate
  • Keep current with industry standards and make recommendations that improve process
  • Maintain archives and document best practices
  • Responsible for taking corporate head shots
  • Monitor and assess data analytics and develop useful reporting criteria to optimise efforts e.g. social media engagement, readership levels, and clicks
  • Help create templates for internal e-letters and external microsites
  • Be forthcoming with ideas and ways to digitalize Lazard’s communication approach
  • Draft engaging written content for Lazard’s social media channels, websites and newsletters 

Key competencies

  • Photography, lighting and videography skills (e.g. high end Nikon DSLR savvy)
  • Photography retouching skills (Photoshop, Lightroom, etc)
  • Basic audio / video editing skills (Premiere Pro, After Effects and Adobe Audition)
  • Basic graphic design skills (Illustrator, InDesign)
  • Web editing skills (optional)
  • Microsoft Office: Word, Excel, PowerPoint
  • Social media user familiar with how to use Facebook, Twitter, LinkedIn and Instagram effectively
  • Familiar with video sharing and digital asset management sites such as YouTube and Vimeo
  • Familiar with social media account management such as Hootsuite
  • Basic technical knowledge in livestreaming content                  

Communication 

  • Approachable and transparent with line manager and key stakeholders
  • Excellent written and presentation skills
  • Communicates as much as possible in a clear and concise way
  • Recognises different audiences have different requirements and can adapt their communication style and work approach to be most effective
  • Has an open mind and integrated approach to communications. This individual needs to be able to consider all communications channels and types of content at the outset when assessing opportunities
  • Takes active steps to notify line manager of new information and asks for help if needed              

Planning and organisation 

  • A can-do attitude, pro-active approach and enthusiastic
  • Strong organisation and planning skills
  • Able to prioritise workload in accordance with the goals and objectives that have been set
  • Naturally organised, able to keep important information filed in a logical and easy to find place
  • Meets deadlines and keeps others up to date on progress on tasks, highlighting potential delays and challenges       

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