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eCommerce Portfolio Manager - Foods & Refreshment NL

  • Type Job
  • Degree Bachelor
  • Location Rotterdam, NetherlandsRotterdamNL
  • Posted
  • Start date -
  • Deadline -
  • Full-time job
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MAIN JOB PURPOSE:

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Over half (57%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Omo, Magnum and Axe.

Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’.

In this dynamic, hyper-connected world with high Consumer expectations we know harnessing the power of data and technology transforms the way we drive innovation, connect with consumers and surprise and delight them by meeting their everyday needs.

To that end, our digital transformation is in full swing. To accelerate our journey at exponential pace we are looking for the best digital talent, fellow kindred spirits who have the passion for all things digital and are not afraid to break convention to be change catalysts within our business.

Ecommerce and digital are clear growth drivers for Unilever. The consumer packed industry (CPG) is facing an enormous digital growth opportunity. The prominent shift from brick & mortar and related shelf-space towards ecommerce and related new business models, is developing rapidly. Today consumers subscribe for ‘convenience boxes’ delivered straight to their home, whereas the rise of disruptive start-ups offering these services, are altering the existing landscape. The development of new digital capabilities and skills in order to stay competitive in this space are pivotal for Unilever to continue to be a winner in this digital world.

We Have:

  • >400 brands and two billion people use our brands on any given day
  • Global manufacturing, operational and brand marketing infrastructure supporting
  • €53bn turnover and c170K employees
  • Diverse business models and brand portfolio; from Knorr, Lipton to Ice cream now.

The Digital & eComm Foods & Refreshments Team Culture:

  • Built for agility and entrepreneurship. 
  • Organisational change-agent mind-set 
  • Win fast / Fail fast / Scale fast.
  • Right Mental Attitude – open communication & walk the talk.

Main purpose of the job:

In your role as the eCommerce portfolio manager for F&R Netherlands you will be responsible of crafting and delivering our Design for eCommerce vision for Foods & Refreshments in the Netherlands with focus in 4 areas:

  • Crafting a future proof eCommerce portfolio fit for the needs of our growing business in the channel, based on insights and data analysis.
  • Brilliant brand experiences generation through the development of excellent content for our eCommerce portfolio
  • Demand generation plans to assure best traffic mix for performance & sales conversion
  • While doing so, act as a catalyst for knowledge and upskilling of the wider organization

You will be playing pivotal role in developing the eCommerce channel to reach our 2020 ambition by providing the perfect products for our consumers from a 6p’s perspective when they are in an online environment and ensure win-win situations with our customers. You will be in charge of the ideation, testing and deployment of multiple new business ideas to target new Food & Refreshments consumers with new assortment and content.  

JOB SUMMARY

  • End to end ownership of eCommerce portfolio through mix, content & demand generation for F&R in NL
  • Working closely with Net Revenue Management and CMI teams and leveraging sales & trend data to fit existing assortment and ideate new offerings
  • Cross-functional collaboration with eCommerce, brand, Supply Chain, R&D to identify and ensure speed and quality in shaping the portfolio mix with new offerings
  • Own eCommerce content delivery and working alongside brand teams to brief eCommerce content requirements (imagery, descriptions, additional content, ratings & review) aligned to brand guidelines
  • Work with category digital lead & media teams to include eCommerce demand generation as part of media briefing, plans & activation
  • Act as a bridge between CD and marketing functions to ensure accurate & timely business reporting and decision making
  • Closing the loop within the organisation by sharing eCommerce and consumer feedback data (e.g. Ratings & reviews) through the supply chain/R&D layers
  • Best sharing practice within the category, the digital teams and the Global Team

KEY REQUIREMENTS

  • You should be able to act as an entrepreneur and you are capable of making the difference building excellence for our eCommerce consumers, and always thinking commercially
  • You can communicate with impact & across different levels across the organization and are able to influence the organization as a performance marketing ambassador
  • You are comfortable with data analytics
  • Understanding of eCommerce channels & principles to win (omni-channel, pure players)
  • Delivery focused & solution finder
  • University Educated (preference: Technical Studies or econometric)
  • 3+ of eCommerce experience
  • Capable to manage large number of stakeholders at all levels within and outside the company
  • CPG experience
  • Digital experience

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