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Performance Marketing Specialist - Foods & Refreshment NL

  • Type Job
  • Degree Bachelor
  • Location Rotterdam, NetherlandsRotterdamNL
  • Posted
  • Start date -
  • Deadline -
  • Full-time job
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MAIN JOB PURPOSE:

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Over half (57%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Omo, Magnum and Axe.

Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’.

In this dynamic, hyper-connected world with high Consumer expectations we know harnessing the power of data and technology transforms the way we drive innovation, connect with consumers and surprise and delight them by meeting their everyday needs.

To that end, our digital transformation is in full swing. To accelerate our journey at exponential pace we are looking for the best digital talent, fellow kindred spirits who have the passion for all things digital and are not afraid to break convention to be change catalysts within our business.

Ecommerce and digital are clear growth drivers for Unilever. The consumer packed industry (CPG) is facing an enormous digital growth opportunity. The prominent shift from brick & mortar and related shelf-space towards ecommerce and related new business models, is developing rapidly. Today consumers subscribe for ‘convenience boxes’ delivered straight to their home, whereas the rise of disruptive start-ups offering these services, are altering the existing landscape. The development of new digital capabilities and skills in order to stay competitive in this space are pivotal for Unilever to continue to be a winner in this digital world.

We Have:

400 brands and two billion people use our brands on any given day

Global manufacturing, operational and brand marketing infrastructure supporting €53bn turnover and c170K employees.

The Digital & eComm Foods & Refreshments Team Culture:

Built for agility and entrepreneurship. 

Organisational change-agent mind-set 

Main purpose of the job:

In your role as the Performance Marketing Specialist you will be responsible to create and operationalize a cross channel performance marketing strategy for our Foods & Refreshments digital campaigns, with the goal of maximizing conversion and digital performance KPIs across the funnel. The 3 key elements of the job are:

The Performance Marketing Specialist is part of the Foods and Refreshments digital team and works cross-functionally with different departments and such as brand marketing, media & eCommerce, while also closely operating with our agencies and media planners. You are the internal expert when it comes to conversion led planning and optimization for digital media performance.

JOB SUMMARY

  • Translating marketing jobs to be done to conversion led objectives (either for data capture or sales) 
  • Designing, monitoring and managing campaigns together with the media planners 
  • Set up new performance marketing activities
  • Involved in budget planning and owning reporting back to various budget owners and stakeholders
  • Defining A/B testing opportunities (audience segments, channel and content) and building into media & content briefs 
  • Use of existing consumer datasets & understanding the technology stack (Unilever Cloud) for audience identification and performance optimisation 
  • Working with analytics specialist on campaign data for in-flight optimisation to improve performance and results 
  • Partnering with eCommerce team and eCommerce portfolio manager to design sales led planning and activate eCommerce channel media
  • Recommend (if applicable) design and UX changes to maximise conversion opportunities 
  • Loop back learnings and best practices to become the norm and default in the upcoming campaigns and actively promoting best practice sharing through the business (local and global)
  • Connect with eCommerce Performance Marketing teams to consolidate plans and align objectives, share learnings 
  • Use any opportunity to upskill and drive a performance marketing mindset  

KEY REQUIREMENTS

  • You are capable of communicating with impact & across different levels across the organization and be able to influence the organization as a performance marketing ambassador
  • You should be able to act as an entrepreneur and you are capable of making the difference in Performance Marketing
  • Comfortable within site analytics platforms, namely GA & Adobe Analytics
  • Understanding of how performance media channels work
  • Proven experience in campaign setup & management across main channels (google, FB, display)
  • Monitors campaign setup and in-flight optimization
  • Gathers learnings and guards the continues channel development
  • Educational: spreads the channel expertise within the organization
  • Agile and Scrum experience is a plus
  • University Educated (preference: Technical Studies or econometric)
  • 4+ years of practical Performance Marketing experience with a proven ability to build programs geared towards conversion (Facebook or Programmatic hands-on experience is a plus)
  • Capable to manage large number of stakeholders at all levels within and outside the company

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