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Loyalty Marketer

Posted 24 Jan 2023
Work experience
4 to 5 years
Full-time / part-time
Job function
Degree level
Required languages
English (Good)
Dutch (Fluent)

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Loyalty Marketer

Are you the one who sets up our complete approach in loyalty based / CLV marketing?

About Stoov®

We warm people, not the planet. We keep you warm with our energy-saving heating pillows and blankets that come in a pretty design and blend well with your interior, both indoors and outdoors. We’re growing fast and are the market leader in heating pillows and blankets in Europe. We sell our products online directly to consumers and the hospitality industry. And we’re looking for someone to help us shift from acquiring customers to acquiring loyal customers!

Here's what you will do

As a Loyalty Marketeer, you’ll start with setting up our complete approach to how we switch from ROAS to CLV marketing. We’ll start out small by setting up marketing automation via e-mail, together with our Brand team. Once we’ve got that set up, you’ll own, manage and report this completely.

You’ll become the person who’ll be our go to person for everything personalisation. As we’re currently onboarding a CDP tool, we want you to be the person to take loyalty marketing beyond just email. Go outside the box. Work with the online marketing team on personalised marketing with flows and journeys that go beyond the realm of E-mail. Think in interesting segments and think of flows that go cross-platform with the one simple goal; make one time customers loyal customers and improve our CLV!

Our dream colleague:

  • Cares deeply about our planet;
  • Has completed a relevant education in (online) marketing or (online) communications
  • Has 4-5 years of working experience in CRM and has experience in building this up from scratch
  • Is familiar with Shopify, Klavyio and a vase selection of CDP’s
  • Has excellent analytical skills, understands customer insights and knows how to apply them, in and outside of the realm of CRM
  • Enjoys coming up with own initiatives;
  • Has an entrepreneurial mindset: enjoys a fast paced & dynamic environment and is eager to learn and grow.

What’s in it for you?

  • Working together with a team of ambitious and fun colleagues
  • A lively, informal and warm working environment;
  • Delicious coffee, healthy lunches and plenty of after work drinks and activities;
  • Many learning and growth opportunities;
  • Contributing to building a fast-growing international brand;
  • A market competitive salary.

Stoov® and sustainability

We love our planet. With every decision we make, we have sustainability at the forefront of our minds and do our best everyday to make the world a little better. As a company we think this is part of our responsibility. This is also why we are making it a priority to become a B Corp in 2023.

Excited? Get in touch!

Have you made it all the way here? Then chances are this job description sparks something in you. Put your coffee aside, get your CV and apply! And who knows, you might soon be helping us warm people around the world efficiently and sustainably.

We warm people, not the planet. We houden je warm met onze warmtekussens en -dekens die naast energiezuinig óók nog eens erg knap zijn en goed passen bij jouw interieur. Duurzaamheid staat bij Stoov® hoog in het vaandel. Met onze infrarood warmte houd je de warmte dichtbij, zo hoef je niet de hele ruimte te verwarmen. Ook zijn de stoffen en vullingen die wij gebruiken voor onze ontwerpen duurzaam geproduceerd. Daar kun je mee thuiskomen!

Active in 6 countries
33 employees
40% men - 60% women
Average age is 32 years

What employees are saying


Stoov®’s onverslaanbare tafelvoetbal winnares. Rivaal van Guus - UX/CRO Specialist


'Het leukste aan werken bij Stoov®? De cultuur, de mensen, het familie-gevoel. Vroeger vond ik het heerlijk om thuis te werken, als ik nu thuis werk mis ik de gezellige sfeer op kantoor.'


Tafelvoetbal-kampioen. Rivaal van Marlot - Head of Data & Tech


‘Mijn leukste Stoov® moment was in 2020, toen we met een biertje in de hand zaten te kijken hoe de orders binnen stroomden op Black Friday, dat ging echt door het dak! Overigens onze eerste en laatste Black Friday, nu doen wij daar niet meer aan mee vanuit duurzaamheidsoogpunt.’