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CRM and Marketing Analytics Manager

Posted 24 Mar 2024
Work experience
2 to 5 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
English (Fluent)

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This role is key to managing the global marketing preference, communication policies and control and providing regular, insightful global marketing analysis, reports and managing Google analytics and the cookie tool.

The CRM and Marketing Analytics Manager will be required build a positive and memorable relationship with our customers, building a personal communication flow and looking after some commercials, such as lifetime value and transactions values across all core markets. You will be helping support and develop a world-class email marketing program that is based on the individual customer behaviour and engages them with highly relevant and personalised content.

The role is also analytical at its heart; you will also be responsible for using research and analysis to build an understanding of our customers and find new marketing opportunities.

What will you be doing in this role?

Marketing Analytics

  • Design and implement best practice analytics methods to maximise our understanding of customer behaviour
  • Analyse customer data, campaign results and website statistics including traffic, revenue, ATV, conversion, to report progress and drive improvement
  • Data collection and tracking, including variable and KPI setting
  • Google tag management and cookie management, including cookie banner implementation
  • Use consumer data to drive insight on how to effectively target and retain customers at low cost
  • Drive improvements and efficiencies across all of our digital reporting
  • Manage and administer the platform SALT
  • Support the annual online budgeting cycle through build and maintenance of the channel model
  • Ownership of data quality for marketing purposes, working with agencies as required to ensure the right tagging is in place to collect the necessary data
  • Provide the framework for regular reporting on channel KPIs, working with finance as required
  • Work with the local marketing teams to drive analytics best practice in channel help promote and track activities that cross over from offline to online or vice versa
  • Work closely with the local marketing teams in their respective regions to deliver effective solutions to meet the needs of the local market.

CRM

  • Support the roll out of the global CRM strategy across all of Travelex’ core markets
  • Become an expert in various Marketing Automation platforms across different channels such as email, mobile (Eloqua, SWRVE, others) to support global marketing campaigns as well as lifecycle coms
  • Write engaging copy for marketing emails as well as nurture programs (newsletters, landing pages)
  • Deliver emails across all core markets to the highest quality standards (fully mobile-responsive)
  • Work closely with various central and local teams (e.g. PR, Legal, Operations etc.)
  • Liaise and build relationship with external partners that Travelex has a business relationship with

To set you up for success we are looking for:

  • The ability to collaborate with other teams to deliver, recognising the need to develop, motivate and empower whilst maintaining pace and juggling priorities
  • Responsible for pro-active and regular communication with the business in relation to marketing analysis and ensuring you are supporting local marketing in the best way
  • Excellent team player and able to actively communicate and seek feedback from colleagues and customers
  • The ability to take a business problem, analyse the issues, develop the solution and communicate it clearly with key senior stakeholders
  • Protect the business by ensuring compliance to procedures, managing risks and escalating where appropriate to protect the reputational integrity of Travelex
  • The ability to influence key decisions, balancing risk with results
  • Drive customer focus into everything we do to gain and retain high quality customers for the long-term success of Travelex
  • A passion for what Travelex does, a passion for doing great digital marketing, building consumer experiences and an interest in the digitalisation / disruption of consumer and FX payments

Why Travelex?

To remain the world’s leading foreign exchange specialist, we are focused on making our customers’ lives simpler, more engaging and hassle free while they travel or move money abroad. We promise to give them the freedom and peace of mind to explore the world, their way – enabling them to travel confidently because they know they have us to lean on.

Customer centricity and digital are at the heart of our business strategy. Our commitment to innovation has never been greater, with the development of a number of digital-first, greenfield products and services. And with the Travelex's resources, deep industry experience and leading brand we are inventing the future of FX, cross-border e-commerce and international payments.

Headquartered in London, Travelex has a rich heritage in foreign currency, pioneering the travellers’ cheques of the past and the digital payments of the future.

Finance & Banking
London
1,600 employees