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Marketing Associate- SMK

Posted 30 Sep 2022
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Work experience
3 to 5 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
Dutch (Fluent)

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General information

All posting locations: Don Mills, Ontario, Canada, Mount Royal, Quebec, Canada

Job Function: 05 - Marketing

Date Published: 22-Jun-2022

Ref #: R-53984

Description & Requirements

Reporting into the Lead- Shopper Marketing- the “Marketing Associate- SMK” will work collaboratively to develop partnerships with the Customer Business Teams and their Customers. The position of Associate Shopper Marketing Manager is unique in its interaction with the Customer- Sales Force- Kraft Heinz Marketing Teams and external agencies. You will be responsible for leading customer-specific marketing initiatives within select Customer Business Teams.

Responsibilities:

  • Lead- develop and execute customized & strategic marketing plans to achieve Customer Business Team objectives- including improving top-line growth and deliver bottom line targets
  • Lead Omnichannel marketing leveraging both digital and traditional marketing channels to provide a consistent brand experience to customers
  • Leverage shopper and consumer insights linked to customer strategies to develop customized programming
  • Responsible for performance evaluation of shopper marketing activations to demonstrate Return on Investment to drive continuous improvement for future programming
  • Budget management and forecasting
  • Build strong relationships with internal teams to deliver omnichannel execution
  • Develop and communicate sales and execution standards for each respective shopper marketing program to the Field Sales Team

Qualifications:

  • Bachelor’s degree / Master’s (preferred)
  • Bilingual
  • 3+ years of work experience in marketing/ shopper marketing/omnichannel and proven experience effectively working directly with field sales & customer teams is a plus
  • Ability to communicate effectively and develop strong relationships with key stakeholders
  • Must be able to work in a matrix environment- able to collaborate cross functionally and be a strong team player
  • Thrives in ambiguity and able to manage multiple priorities
  • Outstanding computer skills required including Excel- Word- and PowerPoint/ability to distil data into actionable insights is a plus
  • Ability to work independently as well as a team

About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact HRCompliance@kraftheinz.com for assistance.

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The Kraft Heinz Company is revolutionizing the food industry – we will be the most profitable food company powered by the most talented people with unwavering commitment to our communities, leading brands and highest product quality in every category in which we compete. As a global powerhouse, Kraft Heinz represents over $26 billion in revenue and is the 5th largest...


The Kraft Heinz Company is revolutionizing the food industry – we will be the most profitable food company powered by the most talented people with unwavering commitment to our communities, leading brands and highest product quality in every category in which we compete. As a global powerhouse, Kraft Heinz represents over $26 billion in revenue and is the 5th largest food and beverage company in the world. At Kraft Heinz, to be the BEST food company, growing a BETTER world is more than a dream – it is our GLOBAL VISION. To be the best, we want the best – best brands, best practices and, most importantly, the best people.

In the Netherlands Kraft Heinz has 3 locations: Elst, Nijmegen and Amsterdam (Headquarters the Netherlands). A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, Honig, De Ruijter, Roosvicee, Venz, Karvan Cévitam, Brinta, Wijko, Amoy, HP en Lea & Perrins.

FMCG
Amsterdam
33,000 employees

What employees are saying

David van der Sanden

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David van der Sanden

My background is quite divers. Initially starting my career with a medical degree i soon realized my future had to be in food.
Logically i continued my education by getting a degree in Nutrition and Health sciences at the University of applied sciences in Amsterdam.
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