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SEA Specialist -German Speaking

Posted 26 Mar 2024
Work experience
4 to 5 years
Full-time / part-time
Full-time
Job function
Degree level
Required languages
German (Fluent)
English (Fluent)

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Work with us

Albelli and Photobox Group have merged to create a leading player in the online European Photo Product and Gifting market. Together we now serve a pan-European customer base of over 7 million customers, supported by our 1,150 colleagues across the United Kingdom, the Netherlands, France, Spain, Germany, Norway and Sweden. We are focussed on inspiring our customers to easily make beautiful photo products and bring their special moments to life.

We’re here to help turn photos - from the everyday quick snap to the precious, once-in-a-lifetime event - into the most thoughtful gifts.

We need people who thrive on delivering amazing customer experiences, never standing still and constantly challenging the status quo. We’re always looking for new and better ways to consistently deliver results and delight customers.

We’re a place for self-starters and free thinkers. We work nimbly and react quickly to changing circumstances. We believe in working together to solve problems, learn new things and share knowledge.

We’re at an exciting time in our evolution. We’re growing up but not growing old. We want people who can take us to the next level. People who have been there and done that, and now want to turn that experience into something different and exciting. In return, we’ll invest all we can in helping you thrive in our family of brands.

Our products are available in 12 markets with an ambition to expand further. European markets are one of our core business units and are targeted for significant growth in the coming months. To deliver the growth plan, we are looking for an experienced SEA Specialist, fluent in German. The role will report to the Performance Marketing Manager and be tasked with driving new customer sales.

What you’ll be doing

As our SEA Specialist for DACH markets, you will look after our 3 different brands, PosterXXL, Albelli and Photobox and be responsible for:

  • Expanding our customer acquisition strategy through paid channels, primarily through Google Ads, Bing Ads and Apple Search Ads. Be hands-on with implementation, ongoing management and optimisation of paid search, shopping and App Install & Engagement campaigns.
  • Ensure all campaigns operate to agreed targets, which are based on revenue growth and profitability levels.
  • Establish and maintain a clear Test and Learn plan to increase reach, optimise click through rate, optimise conversion rate (via offer testing and customer journey) and maximise customer lifetime value.
  • Work closely with the Marketing Analyst to measure and validate the incrementality of existing and new initiatives.
  • Proactively build business cases to drive incremental sales with an incremental budget.
  • Deliver daily/weekly/monthly and ad-hoc reports as directed.
  • Actively identify customer friction points and propose improvements. Create and share value cases with relevant stakeholders to influence, get the buy-in and agree on a timeline for solution implementation.
  • Monitor and update the Group on competitor activities (marketing, product launches, promotions, platform change, business performance, etc).

Requirements

Requirements

  • You are fluent in English and German
  • You have a good understanding of the marketing landscape in Germany
  • Driven and results-orientated. You are fully hands-on. Plan and execute to drive immediate results
  • Willingness to learn fast, self-motivated & can-do attitude
  • You are comfortable navigating through ambiguity and change
  • Growth mindset with customer-centricity

You also have:

  • A minimum of 4 years of hands-on experience in Search Engine Marketing. Able to manage end-to-end; from campaign strategy to campaign build, through to optimisation and reporting.
  • Highly numerate and data-driven: Able to analyse data with ease and draw conclusions and recommendations.
  • Proficient with Google Ads, Bing Ads, Apple Search Ads and Excel.
  • Experience in managing large budgets
  • Experience with a bid management system is considered an advantage
  • Experience with online marketing automation
  • You love photos in any shape or form :)

Benefits

  • Annual Bonus
  • Flexible working
  • Funded wellbeing - including discounted gyms, yoga and bootcamps in the office
  • Healthcare, dental and life assurance
  • Workplace pension scheme
  • Season ticket loans
  • Cycle to work scheme
  • Mental health and wellbeing support available 24/7
  • Coffee machine and fresh fruit in the office (when we return)
  • Referral bonus when you bring your friends to join the team
  • Credit to spend each year on Photobox products
  • 25 days of holiday a year (excluding public holidays) increasing each year up to 30

Photobox Group is Europe’s leading digital consumer service for personalised products and gifts and parent of the Photobox, Moonpig, Hofmann, posterXXL and Greetz brands.

Retail
London
3,000 employees