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Marketing Automation Specialist

Posted 21 Sep 2022
Work experience
2 to 5 years
Full-time / part-time
Job function
Degree level
Required languages
English (Fluent)
Dutch (Fluent)

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Equippo is the global end-to-end online marketplace for used construction equipment. Transactions are simple and risk-free through our tech, inspection, delivery, and money-back guarantee. Business Insider described us as the Zalando for excavators.

We are looking for a Marketing Automation Specialist that helps us to scale the activities in our marketing team through the creation and execution of online and offline marketing campaigns. If you are a HubSpot magician and are looking to put your knowledge into practice in an exciting and growing market, we are looking for you.

What would you work on?

  • Getting involved with all online marketing activities.
  • Develop and execute predictable and repeatable campaigns for identifying and converting prospects from leads to opportunities via Marketing Automation tools
  • Analyze the impact and performance of our classifieds campaign across the world
  • Elaborate email marketing flows per target group aimed at optimizing the number of contact moments
  • Measure and analyze data from different sources (e.g. Hubspot, Social Media, Google Ads, etc.)
  • Support PR strategy, liaising with external (agency) partners
  • Proactively research new opportunities(such as new platforms, websites, forums, etc) to promote Equippo’s services.

What do you bring to the table?

  • Experience working with Hubspot
  • 2 years + experience working in a startup/scale-up environment
  • Hands-on experience with Google Ads, SEO, and Social Media marketing tools
  • Email marketing management experience
  • Search and social campaign setup and analysis experience
  • Data-driven analysis experience (i.e. working with Google Analytics insights)
  • Fluency in English
  • Tech passionate

Great to have 💫

  • Fluency in German, French, Spanish, and/or Dutch is a big plus
  • Experience or affinity with the construction machinery industry

What do we offer?

  • A competitive salary + the gear you need to work
  • Purpose! See the impact of your work delivering value to our users and enabling growth
  • Hybrid working. Office time 2 times per week from our office in Rotterdam (w/free coffee & breakfast).
  • Annual company meetings in cool places (last one was in Mallorca)
  • Working in a fast-moving, agile startup environment with an ambitious, young, and international team
  • Lots of room to work on developing your own skills with sponsored courses

This video explains the Equippo Marketplace. Inspected, Delivered & Money-Back Guaranteed

17 employees