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Content Marketing Manager

Posted 16 Sep 2022
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Work experience
2 to 5 years
Full-time / part-time
Full-time
Job function
Salary
£35,000 per year
Degree level
Required language
English (Fluent)

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Are you a whizz with words – someone able to craft content that connects? Can you switch tone at the drop of a hat; always keeping the needs of the audience in mind? Would you enjoy working in a role that supports and promotes a range of key public services? If you answered, ‘yes-yes-yes!’, you may have found the next chapter in your content marketing career.

Our marketing team strives to build awareness of the essential work we do at Serco, while directly supporting the growth of the business. We are expanding the team and looking for an experienced Content Marketing Manager as we continue to deliver vital public services to customers and communities every day.

Working closely with the Senior Marketing Manager, wider Marketing team and key stakeholders across different business units you’ll develop and deliver a ’digital-first’ content strategy and forward plan. You’ll craft customer-focused narratives and tell a compelling story through each output. You’ll utilise social media channels and perform key word research to maximise performance; establishing a consistent voice that represents our business.

What you will need to do the role:

We are looking for an experienced Content Marketing Manager, who has a customer centric marketing approach, focused on creating and distributing valuable, relevant, and consistent value add content to attract and grow clearly defined audiences. You should be an experienced B2B/B2G professional, who can build positive working relationships with teams across the business, collaborating to develop and deliver an effective marketing strategy with an editorial plan that meets objectives, and balance those with customer expectations to deliver an impactful and meaningful message.

You’ll have excellent copywriting skills - you'll need to develop, write, and produce premium content, and be able to measure its performance against key metrics. You’ll also be competent in the principles of SEO and social media engagement strategies, which will be evidenced by sharing previous work examples.

What we offer:

  • A competitive salary and up to 6% contributory pension scheme
  • A fantastic culture and supportive team; volunteer leave; continuous training & development to help you build your career
  • A range of benefits to support the health and wellbeing of you (and your family) such as Employee Assistance Programme, Thrive App, Simply Health Plans, Cycle to Work Scheme Annual Leave Purchase Scheme and more
  • Access to a huge range of discounts and exclusive deals
  • The chance to make a positive difference in a company passionate about diversity and inclusion

About Serco

At Serco, not only is the nature of the work we do important, everyone has an important role to play, from caring for vulnerable people to managing complex public services. We are a team of 50,000 people responsible for delivering essential public services around the world in areas including defence, transport, justice, immigration, healthcare and citizen services. We are innovators, committed to redesigning and improving public services for the benefit of everyone.

By joining Serco you will have unlimited access to our Global Employee Networks – SercoInspire (Gender), SercoEmbrace (Multicultural), SercoUnlimited (Disability) and In@Serco (LGBT & Networks). Serco Employee Networks, led by colleagues who are passionate about diversity, inclusion and belonging.

The services we provide are often of critical importance to the communities and nations we serve.
Providing public services is one of the most satisfying and rewarding careers you can have. You have an ability to make a real positive difference to people’s lives and to the safety and security of your community and country. Serco operates in five sectors of...


The services we provide are often of critical importance to the communities and nations we serve.

Providing public services is one of the most satisfying and rewarding careers you can have. You have an ability to make a real positive difference to people’s lives and to the safety and security of your community and country. Serco operates in five sectors of public-service provision: Health, Transport, Justice & Immigration, Defence and Citizens Services. Sometimes we are supporting people at troubled times in their lives, be they unemployed, refugees fleeing persecution, or in prison. In other parts of our business we are running some of the most advanced train services in the world, delivering essential support to armed forces, keeping hospitals safe and running 24x7, and providing environmental services.

Serco is a business where people and values matter. We have a strong public service ethos, and we employ people who want to make a positive difference to other people’s lives. We operate in North America, UK, Europe, Middle East, Hong Kong, Australia and New Zealand, and we encourage people to develop their careers moving both between different businesses and countries.

And as a business which delivers “front-line” public services, employing tens of thousands of people, we are constantly developing and promoting people; our need for skilled leaders is insatiable, and few companies can offer as many opportunities for people to grow their careers.

We are looking for people to join Serco who share our desire to make a positive difference, the confidence to work as part of a team, the insight to spot the opportunity to do things better, and, importantly, the ability to take the initiative and put great ideas into practice wherever they are needed.

IT
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50,000 employees