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Digital Marketing Manager

Posted 26 Mar 2024
Work experience
4 to 5 years
Full-time / part-time
Full-time
Job function
Degree level
Required languages
English (Fluent)
Dutch (Fluent)

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Are you someone who can take Digital Marketing Management, who can run production aspects in DMM and work on the functionalities of thewebsite? Then the permanent position of Digital Marketing Manager at IBFD in Amsterdam might be of interest to you. Only candidates with a desire to enter into a long term employment contract will be considered.

The Marketing Department is responsible for IBFD’s marketing communications covering digital marketing and public relation marketing, as well as product development support activities such as usage analytics & monitoring, market & UX research, competitive & trend intelligence. In order to support IBFD in becoming increasingly customer centric.

Responsibilities and activities

  • Responsible for developing and implementing SEO approach– ensuring continuous development to stay relevant to our customers and the wider digital landscape.

  • Ownership of the website. Contribute to and execute the web strategy, aligned with the marketing strategy. Identify and pass requirements for website development to the development team and support them in delivery.

  • Manage website analytical reporting and analysis ensuring data quality, development of the tools, and reporting data insights to the entire organization.

  • Develop and implement UX and CRO plans. Work with technology teams to deliver an improved UX and customer journey.

  • Stakeholder management in terms of coordinating with the various client facing departments such as sales, customer support and administration as well, as the product owners of the various paid service- and research Platforms, for instance the publishers.

Requirements

We are looking for a DMM professional who matches the following criteria. You:

  • Like to put online marketing for IBFD on the map and work closely with the Marketing Manager;
  • Have sufficient seniority to counter managers with figures and research; able to manage stakeholders;
  • Have 4+ years experience in digital marketing roles in B2B environment, including experience with several CRM systems and performance marketing;
  • Are tech savvy and have knowledge on aspects such as: CRO, SEO, Email Marketing, Lead Management, Analytics, Paid Advertising, Online Campaigns, Content Marketing, Social Media Marketing;
  • Combine a hands-on attitude with an helicopter view
  • Are result-driven and have fun in measuring and generating more online leads and sales;
  • Have a good command of the English Language.

Salary & fringe benefits

We offer a full-time position with a salary, depending on background and relevant work experience, between EUR 4,000 and EUR 4,500 gross per month. Completed by an attractive package of fringe benefits, including:

  • Pension free of premium
  • 8% holiday pay
  • Flexibility with 5.44% Personal Budget (individual choice to buy up to 13 days extra paid holiday per year or receive an end-of-year bonus)

IBFD is the leading international provider of cross-border tax expertise. We are an independent, non-profit foundation and have a long history in supporting and contributing to tax research and academic activities. Our core business is research, publishing and education in international taxation. All of our products are accessible through the IBFD’s Tax Research Platform. We are headquartered in Amsterdam, but also have a local presence in markets such as North America, Asia and China.

Finance & Banking
Amsterdam
Active in 4 countries
190 employees
40% men - 60% women
Average age is 40 years