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Brand Management Internship

Internship Rotterdam, NL
Posted 11 May 2021

Degree level


Job function


Required language

Dutch (Fluent)

Work experience

0 to 1 years

Start date

1 September 2021

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Are you a Bachelor or Master student and looking for a meaningful internship? Come to P&G where Brand Management was born!

Did you know P&G invented the concept of branding and data driven brand management? Over the years, we have remained consistently among the top in marketing by finding new and exciting ways to reach consumers!

As a Brand Management intern, you will be responsible for making sure we win with consumers' preferences in each of the following areas:

  • When they learn about our product;
  • When they choose to buy the product;
  • When they use the product at home.

You will be offered a position in a multi-functional Brand team - organized around the brands that we sell in France, Belgium and the Netherlands (Pampers, Gillette, Oral-B, Always, Head & Shoulders, Pantene, Dreft, Ariel, Lenor, …), collaborating with colleagues with different functional expertise and background (Brand Management – to which you will report, Sales, Finance, Product Supply, Advertising and Media agencies).

Here are some examples of projects that you could work on:

  • Co-leading a new launch or evaluating the current strategies of a brand or product.
  • Monthly market & brand analysis, gather input of multi-functional team to recommend corrective actions for a specific category/initiative.
  • Working on the design & execution of brand campaigns (media, digital, CRM, instore, PR).
  • Lead campaigns briefs (regional campaign localization or local campaign build up) & follow up on execution.
  • Co-leading the digital marketing on your brand (visibility, content, local partnerships, eComm etc).
  • Co-Developing Market and Initiative Reviews.
  • Organizing an internal event.

Doing an internship at P&G is the way to get to know the company and for the company to get to know you, meaning that a lot of time will be invested in your development.

What P&G can offer you:

  • Responsibilities as of Day 1 – you will feel the ownership of your project from the beginning, and you will be given specific projects and responsibilities.
  • Recognized cutting-edge marketing skills – we offer you the opportunity to test your marketing knowledge and management abilities in real-life situations and obtain insights into the world of brand & business management.
  • Continuous coaching – you will work with passionate people and receive both formal training as well as day-to-day mentorship from your manager, a Brand Manager or Brand Director.
  • Dynamic and supportive work environment – employees are at the core, we value every individual and encourage initiatives, promoting agility and work/life balance.

1 out of 2 interns are hired into a starter position on average after successful completion of the internship.

Internship available as of July 2021 or September 2021.


We are looking for:

  • Top Talent with Brand Management interest/passion
  • Evidence of passion and achievements in academic and/or non-academic activities
  • Leadership, entrepreneurial mindset, collaboration skills, creativity and strategic analysis
  • Good command of the English language
  • Fulltime availability for 4-6 months

Upon request, it is possible to combine an internship of 4 days/week with your thesis.

Just so you know:

P&G was founded over 180 years ago as a simple soap and candle company. Today, we have built this company into world’s largest consumer goods firm and home to iconic, trusted brands that make life a little bit easier in small butmeaningful ways. We have a deep understanding of our market and strive to deliver innovation to our consumers. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. We believe insight,innovation and passion of hardworking teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About PGGM
to company page

Wie zijn wij? PGGM is één van de grootste pensioenuitvoeringsorganisaties en vermogensbeheerders ter wereld. Onze kernactiviteit is vermogensbeheer, pensioenbeheer en advisering. Duurzaam vermogensbeheer waarmee we bouwen aan een financieel gezonde toekomst van ruim 4,2 miljoen pensioendeelnemers. Met een beheerd vermogen van € 225 miljard zijn we een van ’s werelds grootse vermogensbeheerders. Best interessant om eens bij ons binnen te kijken toch?

Finance & banking
Active in 1 country
1,450 employees
60% men - 40% women
Average age is 38 years

What employees are saying

Sander van 't Oost

Investment Trainee

Sander van 't Oost

Het traineeship is een uitstekende manier om te ontdekken wat je wilt en wat je kunt. Vanwege de verschillende rotaties en de invulling die je hier zelf geeft, kan ik iedereen aanraden om als trainee te starten bij PGGM.

Anneke Funk

Corporate Trainee

Anneke Funk

Bij PGGM is de sfeer goed. Mensen zijn heel collegiaal, vriendelijk en open. Dat is heel fijn als trainee en je het bedrijf en de mensen nog moet leren kennen.