Digital Brand Communications Manager

Vlisco Netherlands is looking for a Digital Brand Communication Manager. In this role you will build a strategy that maximises Vlisco’s presence on all digital communication platforms and incorporates the Brand’s Creative Direction.

What are the key tasks?

• Use existing brand content to create high quality adaptations for digital media.
• Create and schedule a detailed seasonal plan for content for all different media platforms.
• Oversee the creation of graphics, videos, images and copy necessary to make Vlisco’s digital presence ‘best in class’.
• Coordinate and direct the use of influencers and plan consumer engagement.
• Bring best practices to African teams.

What are the required standards?

• Master the qualities and use of all digital platforms in a way that marketing content delivers the right brand message tailored to the right platform.
• Vlisco’s digital presence is daily active with quality content.
• Vlisco is at the forefront and up to date with the global luxury online presence.
• Vlisco connects with the right luxury audience both in Africa and globally and grows significantly its digital impact and digital sales.
• Vlisco’s brand direction permeates and is coordinated smoothly to all digital platforms used in partner African countries.

What is your background?

• Bachelor degree in Design or related education.
• Experience in fashion and branding, and strong understanding of luxury brands.
• Proven record on digital communication and brand message, using both images and text.
• Perfect speaking and writing in English. French is a big plus.
• Very agile and sharp in communication, passionate on how to build an accurate message made by text and images.
• Entrepreneurial and resourceful.