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CRM Coordinator

Job Amsterdam, NL
Posted 21 Feb 2021

Degree level

Bachelor

Job function

Marketing

Required language

English (Fluent)

Work experience

2 to 3 years

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The opportunity where you will make an impact:

As our CRM Coordinator you will be part of the CRM team and support the execution of the Body&Fit and Optimum Nutrition CRM / E-mail strategy. You will, together with other channel leads, including our CRM manager and our Head of Performance, drive incremental growth in existing markets as well as roll-out and ramp-up in new markets.

  • Analyse customer data and campaigns in order to enrich Body&Fit’s understanding of its client base as well as to initiate new data-driven marketing campaigns;
  • Utilize customer behavioural, demographic, lifestyle and transactional data to deliver custom marketing messages with the aim of increasing CLV;
  • Optimize the segmentation & personalization strategy of the E-mail marketing team;
  • Support on implementation of targeted, timely customer retention programs that will increase loyalty, retention and encourage segment;
  • Brief, create and deliver email marketing campaigns in sync with the trade calendar for all markets
  • Taking concepts, stories and content from the creative team and making data driven decisions 
  • Agile test email send-outs and incrementally improve performance 
  • Create daily, weekly, monthly & quarterly reporting stack to ensure both operational excellence as well as optimal channel visibility within the business
  • Support the E-mail marketing manager is meeting the set targets
  • Deliver channel incremental growth, while positively impacting CLV, retention and engagement metrics

What you will bring to Body & Fit

  • 2-3 years experience in CRM and an e-commerce environment;
  • Experience with Clang, Salesforce Marketing Cloud, Adobe or other similar products
  • Experience in data infrastructure (AMZ) & visualization (PowerBI/Tableau-etc.) knowledge would be advantageous
  • Tech savvy with A/B testing, personalization and segmentation experience in a B2C e-commerce setting
  • Familiarity with the technical flow involved in CRM campaigns execution
  • Proficiency with Google Analytics, Excel and number crunching
  • Strong experience in collaborating with cross-functional teams to achieve business outcomes
  • Great team-player, a hands-on mentality and a sense of fun. 

What we would like to offer you:

  • The opportunity to shape your career in our global organisation that is championing the healthy lifestyle movement!
  • Create your own nutrition formula with a discount on our products!

Are we the right fit for you?

Life is way too short to waste anyone’s time so there are a few things that we would like to be upfront about:

  • Politics, intrigue, gossip. We’re just way too busy for all that stuff!
  • Slow moving, corporate environment. We move pretty quickly here so we don’t have room for passengers.
  • Hiding in the background. If we’re to grow together we want you to step up and tell us how to do it. We need your voice!
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About Body & Fit
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In 1995 gestart met een klein winkeltje in Zwolle, inmiddels zijn we met meer dan 230 medewerkers uitgegroeid tot de grootste online speler op het gebied van (sport)voeding, supplementen, Smart Food en diëten (weight-care) in de Benelux en inmiddels actief in Duitsland en Frankrijk. Body & Fit is onderdeel van het beursgenoteerde Glanbia PLC. Een van 's werelds toonaangevende producenten...


In 1995 gestart met een klein winkeltje in Zwolle, inmiddels zijn we met meer dan 230 medewerkers uitgegroeid tot de grootste online speler op het gebied van (sport)voeding, supplementen, Smart Food en diëten (weight-care) in de Benelux en inmiddels actief in Duitsland en Frankrijk. Body & Fit is onderdeel van het beursgenoteerde Glanbia PLC. Een van 's werelds toonaangevende producenten van o.a. eiwitten en bekend van de performance nutrition merken Optimum Nutrition, BSN en Think Thin.

Body & Fit onderscheidt zich door de combinatie van kwaliteit, innovatie en prijs. Als marktleider in de sector zijn we constant in ontwikkeling. Innovatie en uitbreiding van het assortiment is continu aan de orde van de dag en daar zijn we trots op!

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230 employees