CRM Coordinator

The opportunity where you will make an impact:

As our CRM Coordinator you will be part of the CRM team and support the execution of the Body&Fit and Optimum Nutrition CRM / E-mail strategy. You will, together with other channel leads, including our CRM manager and our Head of Performance, drive incremental growth in existing markets as well as roll-out and ramp-up in new markets.

• Analyse customer data and campaigns in order to enrich Body&Fit’s understanding of its client base as well as to initiate new data-driven marketing campaigns;
• Utilize customer behavioural, demographic, lifestyle and transactional data to deliver custom marketing messages with the aim of increasing CLV;
• Optimize the segmentation & personalization strategy of the E-mail marketing team;
• Support on implementation of targeted, timely customer retention programs that will increase loyalty, retention and encourage segment;
• Brief, create and deliver email marketing campaigns in sync with the trade calendar for all markets
• Taking concepts, stories and content from the creative team and making data driven decisions 
• Agile test email send-outs and incrementally improve performance 
• Create daily, weekly, monthly & quarterly reporting stack to ensure both operational excellence as well as optimal channel visibility within the business
• Support the E-mail marketing manager is meeting the set targets
• Deliver channel incremental growth, while positively impacting CLV, retention and engagement metrics

What you will bring to Body & Fit

• 2-3 years experience in CRM and an e-commerce environment;
• Experience with Clang, Salesforce Marketing Cloud, Adobe or other similar products
• Experience in data infrastructure (AMZ) & visualization (PowerBI/Tableau-etc.) knowledge would be advantageous
• Tech savvy with A/B testing, personalization and segmentation experience in a B2C e-commerce setting
• Familiarity with the technical flow involved in CRM campaigns execution
• Proficiency with Google Analytics, Excel and number crunching
• Strong experience in collaborating with cross-functional teams to achieve business outcomes
• Great team-player, a hands-on mentality and a sense of fun. 

What we would like to offer you:

• The opportunity to shape your career in our global organisation that is championing the healthy lifestyle movement!
• Create your own nutrition formula with a discount on our products!

Are we the right fit for you?

Life is way too short to waste anyone’s time so there are a few things that we would like to be upfront about:

• Politics, intrigue, gossip. We’re just way too busy for all that stuff!
• Slow moving, corporate environment. We move pretty quickly here so we don’t have room for passengers.
• Hiding in the background. If we’re to grow together we want you to step up and tell us how to do it. We need your voice!