Create your personal profile and easily find a job you love.

Sign up

Create your personal profile and easily find a job you love.

Sign up

Content Strategist & Copywriting Manager

Job Amsterdam, NL
Posted 21 Feb 2021

Degree level

Bachelor

Job function

Marketing

Required language

English (Fluent)

Work experience

4 to 7 years

Find a job you love at one of the 5,000 employers on Magnet.me.

The opportunity where you will make an impact:

As our Content Strategist & Copywriting Manager, you will be responsible for developing and executing creative digital concepts, campaigns and copywriting. You are skilled and experienced within the digital environment, understand the different channels and touchpoints and are able to craft and plan 360 creative campaigns. With your team of copywriters (currently 1 Digital Content Specialist) and in collaboration with the rest of the brand team, you will ensure creative excellence, consistency of tone of voice and effective copywriting for all channels according to brand guidelines, big idea, campaign concepts and business objectives. Your role is to create campaigns and content that deeply connects with our audience and to constantly find new ways to engage and delight our “Fit” community. You will challenge perceptions, educate and inspire our audience to turn Body&Fit into a love brand and a community that everyone wants to be a part of. 

The ideal candidate is a skilled copywriter, a creative mind and a visionary strategist. You are a gifted storyteller, with the ability to concept creative ideas with brand objectives and target consumer in mind. You are incredibly creative and have an appetite for learning and thinking outside the box.

  • Accountable for copywriting, concepting and campaign development/planning
  • Write/Lead development of appealing copy/campaigns that attracts, inspires and engages our consumers throughout their entire fit journey by helping them achieve their goal and ambitions through fitness and nutrition
  • Lead creative brainstorms to develop campaigns that will propel the Body&Fit brand among our target audience and place us as a loved brand
  • Outline campaigns across channels in collaboration with the different channel managers
  • Develop content and propositions that help educate consumers about sports nutrition, usage of products and purpose of our brand
  • Be a catalyst for growth by showing the power that creativity, inspirational campaigns and content can have on business success
  • Work closely with the design team to align visual direction and tone of voice as one consistent and strong brand direction
  • Develop a process and alignment for content input with nutritionists and product teams
  • Partner with trade and performance to develop a structured and clear way of tracking and measuring impact
  • Work closely with consumer research for insights
  • Navigate short deadlines and feasibility of ideas
  • Manage and develop the content team

What you will bring to Body & Fit:

  • A minimum of 4 to 7 years’ experience preferably in creative agencies focused on campaign development and creative copy
  • A skilled copywriter with strong experience in the digital space
  • Strong understanding of the different channels, the role they play and how to best develop the right copy specifically designed for each
  • Experience in working with insights to craft ideas starting from deep insights, human truths and consumer research
  • An individual with business acumen with understanding of business priorities and how to develop campaigns with a clear business goal
  • Experience in working for a global brand across multiple markets with localised content
  • Experience with tracking and measuring impact of copy/content/creative campaigns
  • Fluency in English

What we would like to offer you:

  • The opportunity to shape your career in our global organisation that is championing the healthy lifestyle movement!
  • Create your own nutrition formula with a discount on our products!

Are we the right fit for you?

Life is way too short to waste anyone’s time so there are a few things that we would like to be upfront about:

  • Politics, intrigue, gossip. We’re just way too busy for all that stuff!
  • Slow moving, corporate environment. We move pretty quickly here so we don’t have room for passengers.
  • Hiding in the background. If we’re to grow together we want you to step up and tell us how to do it. We need your voice!
Share:
Logo Body & Fit
About Body & Fit
to company page

In 1995 gestart met een klein winkeltje in Zwolle, inmiddels zijn we met meer dan 230 medewerkers uitgegroeid tot de grootste online speler op het gebied van (sport)voeding, supplementen, Smart Food en diëten (weight-care) in de Benelux en inmiddels actief in Duitsland en Frankrijk. Body & Fit is onderdeel van het beursgenoteerde Glanbia PLC. Een van 's werelds toonaangevende producenten...


In 1995 gestart met een klein winkeltje in Zwolle, inmiddels zijn we met meer dan 230 medewerkers uitgegroeid tot de grootste online speler op het gebied van (sport)voeding, supplementen, Smart Food en diëten (weight-care) in de Benelux en inmiddels actief in Duitsland en Frankrijk. Body & Fit is onderdeel van het beursgenoteerde Glanbia PLC. Een van 's werelds toonaangevende producenten van o.a. eiwitten en bekend van de performance nutrition merken Optimum Nutrition, BSN en Think Thin.

Body & Fit onderscheidt zich door de combinatie van kwaliteit, innovatie en prijs. Als marktleider in de sector zijn we constant in ontwikkeling. Innovatie en uitbreiding van het assortiment is continu aan de orde van de dag en daar zijn we trots op!

Other
Heerenveen
230 employees