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Marketing Manager- London

Posted 25 Mar 2024
Work experience
4 to 6 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
English (Fluent)

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Description

We have an exciting opportunity for a high-performing Marketing Manager to drive and deliver a global marketing strategy for our award-winning energy research consultancy.

The core objective is to continue the development of our brand and presence, to help the business deliver revenue targets. The role would suit a seasoned marketing professional with experience of working collaboratively across the functions of a growing business.

You will be the driving force in systematically generating quality leads for the sales team, responsible for developing, delivering and coordinating all activities related to corporate communications and messaging. This will require an agility to work across the full range of marketing, communication and branding activities. You will need to plan and prioritise to balance the different workstreams you will be responsible for.

We are a fast-paced business, so the role requires flexibility, adaptability and the drive to go beyond the core hours when needed. In exchange, we offer excellent remuneration, a high-performance culture, with challenging and exciting work. All team members are encouraged to build their professional reputation and expertise in the sector and are supported by some of the most well-regarded energy sector commentators.

Duties:

  • Overall responsibility for corporate communication, brand management and corporate identity.
  • Promoting Energy Aspects and our service offerings, across all relevant media formats, to regional and global markets.
  • Converting Energy Aspects’ market views and predicted market moves into suitable and enticing marketing campaigns for existing and potential clients.
  • Co-ordinating marketing campaigns with business and sales activities.
  • Managing lead generation campaigns to create marketing qualified leads for sales, including measuring results and ROI.
  • Assisting with name generation in new logos for marketing campaigns.
  • Taking the lead on our social engagement strategy, using organic and paid channels, including taking ownership of press-releases and other media engagements.
  • Managing and proofing the content on Energy Aspect’s public website.
  • Building and managing relationships with potential third-party marketing companies.
  • Developing and managing an event strategy across all product specialisms.
  • Mapping up-coming events and allocating resource and budget effectively.
  • Establishing clear ROI’s against event attendance, including post-event sales/marketing campaigns.
  • Developing, alongside the strategy and sales teams, a contra-deal strategy.
  • Developing “competitor research” initiatives, in conjunction with sales. Keeping the company informed of competitive moves, product launches, price lists and general competitor intelligence.

Requirements:

  • Fluency in English with excellent communication, written and presentation skills.
  • Proven hands on experience in developing and delivering a global product and content marketing strategy.
  • Ability to interpret and translate technical industry content into succinct and enticing marketing copy, across all formats.
  • High level of proficiency in Salesforce and Pardot.
  • Proven ability to understand customer workflows, and the decision-making process.
  • Proven track record of achieving and exceeding revenue goals.
  • Capable of collaborating effectively with prospects and internal stakeholders.
  • Ability to work with a high level of independence, integrity and ethical standards.
  • Marketing experience in a research and/or intellectual services sector.

Desirable skills:

  • General knowledge of the energy and financial markets, with an understanding of back/middle/front office operations.
  • Fluency in a second language.

About Energy Aspects:

Founded in 2012, Energy Aspects is a rapidly growing independent research consultancy. The company is committed to providing indispensable analysis of energy markets to its clients to help guide their investment, trading and research decisions.

We combine a data-rich approach with our extensive network of contacts throughout the oil and gas industry and insight on geopolitics and energy policy to provide best-in-class assessment and analysis of major topics, regions and trends. We also deliver timely analysis of breaking news with our E-mail Alert service and offer Database services consisting of our proprietary fundamental trade and supply/demand data.

We offer a suite of subscription services spanning our research products which can be tailored to meet our clients’ specific needs.

As a business, we have been hugely successful in selling our subscription services and growing our business. With hundreds of major brands and thousands of subscribers already signed up, our focus is on the continuous development of our portfolio of products and targeting the vast number of untapped users who will value our unique insights.

Culture & Benefits:

Please note that, due to the Covid-19 pandemic and in the interest of our employees’ health and safety, Energy Aspects is currently operating a temporary remote working and onboarding arrangement, until further notice. We have continued our hiring and onboarding approach throughout lockdown and have successfully hired and remotely onboarded a number of new starters.

At Energy Aspects you could be part of an active, social and friendly team where you will have the opportunity to join our running, circuit training, five-a-side football or lunch clubs. You might also enjoy letting loose at our winter and summer parties or just sharing an unwinding drink on a Friday afternoon at our in-house bar the Nodding Donkey. Please note that these activities are currently limited due to COVID-19 restrictions.

Working out of our Canary Wharf office, you can take advantage of low commute times and easy access from across London, excellent amenities for shopping, gyms and healthcare, restaurants and bars. We also provide daily fresh fruit, hot drinks, soft drinks, snacks and the occasional exotic treats from our international travels.

Our compensation packages include annual bonuses, a company share options scheme, private health insurance, travel insurance, life assurance, income protection, generous pension contributions, as well as a subsidised gym membership and considerable holiday time.

Energy Aspects is a research consultancy providing analysis of energy markets. We offer our clients in-depth coverage of market fundamentals, price movements and the geopolitical context. All of our research is independent and draws on our extensive proprietary data models and network of contacts within the global oil and gas industry.

Energy
London
125 employees