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Job description
The Role
You are responsible for the creation and execution of the demand generation strategy for Zivver, delivering a marketing team, programs, platforms and processes to turn our investment into results.
A proven marketing leader for creating and scaling demand generation in a medium to high value B2B environment, you will be supremely confident in the ability to build and execute a demand gen program that delivers results.
This opportunity is to lead & develop a marketing team & strategy with responsibility for the creation of our global business pipeline. You will create and drive a demand generation function that delivers predictability and scalability of the demand generation ‘machine’ through multi-channel, multi touch campaigns across a range of segments, verticals use cases and countries.
You will have responsibility for creating the MarTech platform that will scale to support thousands of prospect journeys.
Hot take
A Day at Zivver
(We are living during a pandemic, so there’s no such thing as a day at HQ. We fully support a work-from-home situation (read as monitors, headphones, webcam, docks, and whatever else you might need). In normal times though...)
You arrive at the office with a big smile. Last week you read the latest book on Account Based Marketing (ABM). You were inspired and today is the day you’re setting up, according to best practices, a new strategy to further improve collaboration between Sales & Marketing to generate demand at big prospective customers in core verticals.
During the morning you sit in front of the whiteboard sketching out the new strategy, At 10:00 you call in some of your marketing- and sales peers to discuss your thoughts and way forward.
Around 11:00 a.m. it’s time for your weekly Marketing Analytics check in with our Marketing & Sales Data Analyst, Digital Marketing Manager and VP Marketing in which you align on trends in the data, operational data requests and the roadmap for marketing analytics.
After enjoying a free lunch at the Humming Bar you have a meeting with an agency on an upcoming campaign targeting a relatively new vertical with a targeted proposition. Today you will review the campaign concept and align on final timelines for execution. Because you gave them an awesome brief, the concept turned out to be awesome too, so you go into execution mode: let’s bring it to life!
The day is drawing to an end. Today you brought to life your ideas on a new ABM strategy, got new insights from our data and signed off on the production of a new demand gen campaign. You’re about to close your laptop when Jori drops in, asking if you’re up for a beer at the Humming Bar. It’s been quite a day, so that seems like an awesome plan.
Responsibilities
Benefits
Requirements
Zivver is a user-friendly solution for secure email and file transfer, straight from your familiar email programme. This enables you to prevent human errors, encrypt your data against hackers and keep control of the information sent.
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