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CRM Email Marketer

Posted 26 Mar 2024
Work experience
1 to 2 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
Dutch (Fluent)

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Hunkemöller’s looking for a CRM eMail Marketer for our CRM marketing department. CRM manages the consumer journey – as a Member / Non member Join our journey of being a much loved, social & inclusive brand and contribute to our success by performing these tasks:

  • Responsible for coordinating and building efficient & effective email campaigns
  • Translate marketing calendar into email calendar using segmentations, AI, market insights, AB testing results to make the communication as relevant as possible
  • AB testing: create strategy, execute & follow up with relevant insights and determining valuable next actions
  • Aligning calendar and CRM activities with other departments such as ecommerce, design team
  • Create new and improve existing customer lifecycle journeys
  • Coordinating various projects (internal + external) to improve the effectiveness of all our campaigns
  • Always on the lookout for new possibilities & initiatives to improve our campaigns, communication channels and KPIs
  • Setting up and executing joint promotions with various brands;
  • Troubleshooting operational problems in relation to our Membercard, the Hunkemöller app and email platform;
  • Solid interpretation of all KPIs, related to activation and retention and synthesis of data to give management clear performance insights whilst reporting back in a way that fits within the strategy and objectives of Hunkemöller

The ideal candidate:

  • Who holds at least a bachelors' degree in Marketing / Communication / Business Studies;
  • Gained at least 1-2 years working experience in a comparable position, preferably in the (fashion) retail industry however we hire for attitude so if you think are the right person, do still apply!
  • Has experience in working with Selligent/email platform (this is a plus)
  • Has excellent communication and writing skills
  • Is proactive and dynamic with a real hands-on mentality,
  • Is able to work flexibly, is organised in relation to deadlines and is a true team player
  • Has a passion for loyalty, analytics & results as well as customers and retail;
  • Is fluent in English (both written and spoken) – other languages would be a bonus.

Hunkemöller strives to be a much loved, social & inclusive brand. A place where people love to work, are proud of the brand, and where we create true brand ambassadors. Working in a passionate, energetic, design-led and performance-driven environment where our key customer persona 'Shero' sits at the heart of everything we do. Hunkemöller is certified TOP EMPLOYER of the Netherlands 2020, which underlines our people initiatives and achievements.

Hunkemöller’s mission is to be a much loved, social and inclusive brand - powered by our people. We have over 900 stores in 19 countries and we are growing. Our plans to expand both in Europe and beyond provide exceptional opportunities for those with a passion for retail. Indeed, passion is one our six values: fun, inclusive, passionate, sexy, in-touch and inspiring.
We offer a lot of nice entry level positions for (S)heroes

Retail
Hilversum
Active in 19 countries
360 employees
30% men - 70% women
Average age is 32 years

What employees are saying

Karlijn Hendriks

Global HR Director

Karlijn Hendriks

"For the ambitious Omni-Channel brand that we are, our people are a key success factor. We focus on creating inspiring and truly inclusive working environments. I am convinced we are set for the exciting years ahead!"

Isa Lucassen

Junior Corporate Recruiter

Isa Lucassen

“Hunkemöller’s “Best internship in Retail” is not just a chance to add a few lines to your CV or to complete a study module from school or uni. It’s also a genuine opportunity to kick-start your future career, as you will be joining the leading lingerie brand in Europe. ”