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Senior Campaign Marketing Manager

Posted 24 Mar 2024
Work experience
5 to 10 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
English (Fluent)

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At Backbase, we’re always pushing ourselves to improve the lives of people around the world. We’re here to make a difference, to make banking an easier and more accessible part of peoples’ daily lives. We believe that everyone in the world should have access to manage their financial health, that’s why we say:

“Out with the old, in with the new.”

Gone are days of traditional, restrictive banking. We help financial institutions become 100% digital. Our Engagement Banking platform helps banks deliver powerful, people-centric solutions and provide superior digital banking experiences to customers worldwide.

  • You have over 5 years experience in marketing enterprise software solutions (experience in FinTech is a plus);
  • You have a proven track record in designing integrated marketing campaigns and account-based programmes that made an impact on both the Upper and Middle funnel;
  • You speak, write, present, persuade, inspire and motivate in fluent English;
  • You have strong project management skills and the ability to act decisively.
  • You’re comfortable working with different cultures across various time zones.
  • You have a bachelor’s degree in Marketing and knowledge of the modern marketing stack, meaning SalesForce.com, Marketo, LinkedIn and various PPC channels relevant in reaching B2B audiences.

You will absolutely nail this job if you’re:

  • Street-smart and digital savvy.
  • A hands-on team player who gets stuff done and drives progress:
  • Eager to learn and share your newfound knowledge with the team.

As Campaign Marketing Manager, you play a pivotal role in telling our story. You create awareness through integrated marketing campaigns and drive demand for specific product lines and customer segments. Equipped with a deep understanding of customers needs and our product, you design and launch compelling campaigns and assets for each part of the buyer journey.

We haven’t assigned you a desk yet but you’ll be part of a fast-moving and cross-functional Marketing team that collaborates with Product Management, Product Marketing and Sales. Together, you ensure that the campaigns are compelling and offer value to various customer groups and personas.

Within the Marketing team, you orchestrate the campaign creation process and execution, working together with the designers, copywriters and digital marketers as well as liaise with the regional marketing leaders. You’ll be responsible for:

Campaign development: Strategise and launch integrated marketing campaigns to generate demand and create impact on the top of the funnel.

Account Based Marketing: Apply a systemic account based outbound approach to engage with the broad target audience within financial institutions. Create memorable moments that deliver value by designing compelling stories and assets, relevant to every stage of the buyer journey.

Go-to-market: Support the launch of new propositions by making sure that Backbase owned channels and assets are up-to-date and impactful.

Measure and learn: We move forward by learning. You measure the impact of your campaigns, analyse performances and continuously look for ways to improve.

Backbase is the maker of Backbase CXP, the award-winning customer experience platform that helps enterprises create omni-channel, customer-centric digital experiences.
Backbase CXP deploys a new, omni-channel presentation layer over underlying infrastructure and IT systems, allowing enterprises to deliver personal, relevant experiences to customers on every device, in any context. Backbase CXP gives enterprises the tools and functionality they need to…


Backbase is the maker of Backbase CXP, the award-winning customer experience platform that helps enterprises create omni-channel, customer-centric digital experiences.

Backbase CXP deploys a new, omni-channel presentation layer over underlying infrastructure and IT systems, allowing enterprises to deliver personal, relevant experiences to customers on every device, in any context. Backbase CXP gives enterprises the tools and functionality they need to transform their tired online and mobile channels into engaging customer experiences, holistically managed from a single platform.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as a leader in terms of customer experience, mobile and omni-channel focus, innovation, and time-to-value. Unlike most traditional IT portal vendors, Backbase has created a modern, business-driven solution that makes CXP management easy for digital professionals. This means lower costs, and more flexibility for optimizing all online channels without the need for IT support. Backbase CXP’s lean, widget-based architecture provides the flexibility and agility enterprises need to create modern experiences that truly empower business owners and customers.

The unique Backbase approach enables enterprises to drive self-service, fuel online revenues and turn their online channel into a full-service customer experience platform. Global organizations such as GE, ABN AMRO, AIG, Nation Wide, Nordstrom, KPN, Bank of America, Barclays, ING, UBS and Visa have improved their online customer interactions and maximized online customer experience, retention and conversion, by leveraging Backbase’s technology.

Backbase was founded in 2003 and is privately funded with operations in New York, Atlanta, Amsterdam, Singapore, and London.

IT
Amsterdam
250 employees