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Commercial Manager Healthcare

JobZoetermeer, the Netherlands
Posted

Degree level

Master

Job function

Healthcare

Required language

English (Fluent)

Work experience

5 to 7 years

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About the job

 Main responsibilities:

 Co Create and Deploy TA Commercial Strategy

Co-Create and drive the TA Commercial Strategy directly linked to CBU objectives. Role will be responsible to co-build and define the demand generation strategy for relevant TA's and lead the channel strategy. Build HCP strategy with compelling plans for TA/ Channels / Patient solutions.

Build and execute rolling forecast commercial strategies and plans based on thorough analysis of Net sales market, environment, competitive and consumer trends and be accountable for financial performance

Follow a structured planning processes ( e.g. Healthcare Engagement Model) and uses planning tools to develop strategic thinking and plans

Focus on selected countries & categories and have a "Test & Learn" mindset - in line with our Lab to Land approach to avoid overload of work.

Lead Operationally and Develop Excellence

Develop and drive the TA Channel & Commercial Strategy and plans, based on thorough analysis of market, environment, competitive and HCP/Patient trends as well as the desired business objectives of the company.

Cross Collaboration

Identify, analyze, follow competitive trends in relevant Therapeutic Areas. Lead the cross functional development of competitive and focused Therapeutic Area strategies to deliver CBU vision and objectives

Insights into Strategy

Market Understanding in relevant TA's (HCP treatment pathway, patient journey, prescriber influencing mapping, epidemiology). Unveal and guide the translation of insights into ideas and strategies that can grow the business and deliver value and competitive advantage.

Value Proposition

Create relevant messaging and contact strategies to positively influence KOL's endorsement of the TA.

Combine deep understanding of stakeholder needs and value proposition development and co-develops the competitive value proposition for our brands within a TA by Medical Affairs and Market Access.

Stakeholder Management

Identify stakeholders and gather intelligence on their needs, priorities, influencers and the local competitive environment. Build clear and engaging relationship strategy.

Stakeholder mapping/ KOL influencing (map of all relevant stakeholders.

Key Evidence for assessment:

  • Developed and implemented Strategic and tactical Plans with market and/or market share increase
  • Developed value propositions/messages with high scores in market research
  • Successfully launched new products linked to Therapeutic Area in relevant market
  • Developed Market and Therapeutic Area Plans with identified KOL's including compelling messaging and communications that have positively influenced KOLS endorsement of the company, category or brand in Therapeutic area.

About You

  • Masters in Life Science or Nutrition or related discipline
  • Relevant, progressive responsibility and experience in Healthcare Channel (health care, pharmaceutical industry).
  • Healthcare & market knowledge (pathways, guidelines, standards of treatment, market dynamics, regulatory aspects)
  • Therapeutic Area understanding and basic nutrition & physiology
  • Logical and strategic planning skills - ability to foresee result and understand/evaluate decision business impact

Functional Competencies

  • TA and Brand Management.
  • Insights into strategy
  • Healthcare and Market Knowledge
  • Commercial and Business Acumen

 About Us

Danone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies. Click here to discover more about Danone in the Benelux.

 We Offer

At Danone, we offer a complete package of benefits, with a competitive primary salary and yearly bonus, but also benefits like a premium free pension, 30 days annual leave and several discounts on a collective health insurance and even on some of our products.

Share:
Logo Danone
About Danone
to company page

At Danone, we believe that each time we eat and drink, we can vote for the world we want to live in. This power ful idea is at the hear t of the ongoing Food Revolution, a movement which is inspired by people who care about where their food comes from, how it was grown, how it arrived in their...

Food
Hoofddorp
100,000 employees

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