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Multi Property Marketing Manager

Posted 22 Mar 2024
Work experience
2 to 5 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
English (Fluent)

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Education & Experience

  • BA Degree in marketing related function or equivalent higher education experience
  • 4+ years progressive work experience in a marketing related role
  • Hospitality marketing related experience desirable

Skills and Knowledge

  • Demonstrates experience of developing marketing plans and campaigns including project management skills, briefing, planning and execution
  • Demonstrates strong organizational and marketing planning skills, with the ability to manage multiple projects at once
  • Demonstrates experience of managing and developing direct reports
  • Demonstrates a solid understanding of programmatic, meta and native online advertising initiatives
  • Demonstrates a working knowledge of digital marketing techniques, including paid social media, application of social media channels, use of customer communication channels including email and website management. Solid understanding of development for dynamic websites and/or Content Management Systems
  • Working knowledge of SEO and PPC campaign management
  • Ability to identify specific action steps, accountabilities and timelines for workload including able to hold self-accountable for achieving results
  • Ability to express oneself clearly, concisely and effectively in one-on-one and group settings, both written and verbally, to a wide range of stakeholders, and demonstrate experience in delivering clear, evenly paced presentations to gain consensus on marketing initiatives, using visually engaging content and alternative ways of communicating
  • Demonstrates an eye for detail and experience of delivering high quality and professional marketing creative, developed both internally and through the use of appropriate agency resources
  • Gains the confidence and trust of others through their own authenticity, ethical standards and follow-through on commitments
  • Acts independently to improve and increase skills and knowledge
  • Ability to use standard software applications, such as Microsoft Office, including advanced knowledge of PowerPoint and Excel. Basic Adobe Creative Suite knowledge desirable, in particular InDesign and Photoshop.

Core Work Activities

  • Lead the marketing planning and executive in partnership with the property Executive Teams, to support driving all key revenue streams including rooms, catering, F&B outlets etc
  • Manage & execute the day to day work of the marketing function in each respective hotel
  • Lead the process of developing and sharing new ideas and suggestions for improvements, being innovative and creative to provide a quality service to the hotels. Responsible for activating 360 marketing initiatives
  • Lead the development and activation of hotel core consumer messages and narrative across all areas of the business
  • Being a brand ambassador and key representative for sharing the hotel successes, stories and activations within the local area, London and Europe. Being the link between the brand and the hotel team to implement and share any changes, campaign and new brand standards.
  • Partner with Digital Marketing to develop the digital strategy for the hotels including HWS content, OTA content and paid media
  • Partner with PR teams to develop the communications strategy for the hotels including extending communications plans to 360 activations across all channels
  • Build relationships with key local partners and integrate the local culture within our hotel
  • Be the first point of contact for all reactive PR, marketing, digital enquiries, evaluate the opportunity and respond accordingly
  • Responsible for all of the hotel’s social media activity primarily centered around the hotel’s Facebook, Twitter, Instagram, LinkedIn, and other Social Media pages as created with the support of the marketing & social media executive
  • Understanding and responsible for Marketing budget, and processes related to this
  • Participate in the management of department's controllable expenses to achieve or exceed budgeted goals
  • Manage hotels photography requirements
  • Manage the execution and fulfilment of projects as outlined on marketing communications plans and ensure the hotel team is aware of all brand marketing activations
  • Ensure the marketing calendar to ensure all promotion activity is documented and planned

  • Keep abreast of local area knowledge and events to support website enhancements and assist the team in maximising all revenue opportunities

  • Work closely with Revenue and Digital Marketing to ensure effective marketing of any hotel deals or promotions and support need and special event dates

  • Knowledge of overall hotel operations as they effect the department

  • Performs other related tasks as assigned by management

Marriott International is the world's largest hotel company based in Bethesda, Maryland, USA, with more than 6,500 properties in 127 countries and reported revenues of nearly $14 billion in fiscal year 2015.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

Leisure, Travel & Tourism
London
65 employees