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E-mail Marketeer

Posted 22 Mar 2024
Work experience
0 to 3 years
Full-time / part-time
Full-time
Job function
Degree level
Required languages
English (Fluent)
Dutch (Fluent)

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We have a great opportunity for an E-mail Marketeer to join our Performance Marketing team at Body & Fit. The E-mail Marketeer will be leading the execution of the Body & Fit CRM / E-mail strategy and, together with the agency and the other channel leads, drive incremental growth in existing markets as well as roll-out and ramp-up in new markets.

FULL-TIME · NETHERLANDS

Key Accountabilities

Principal accountabilities

  • Utilize customer behavioral, demographic, lifestyle and transactional data to deliver custom marketing messages with the aim of increasing CLV
  • Brief, create and deliver BAU email marketing campaigns in sync with the trade calendar for all markets
  • Conceptualize, brief technical stakeholders on and oversee the implementation of lifecycle automation flows
  • Agile test email send-outs and incrementally improve performance
  • Analyze customer data and campaigns in order to enrich Body & Fit’s understanding of its client base as well as to initiate new data-driven marketing campaigns
  • Optimize the segmentation & personalization strategy of the Email Marketing team
  • Devise and implement targeted, timely customer retention programs that will increase loyalty, retention and encourage segment
  • Create daily, weekly, monthly & quarterly reporting stack to ensure both operational excellence as well as optimal channel visibility within the business
  • Lead monthly and quarterly channel reviews together with the Email Marketing manager and present to senior business stakeholders
  • Budget, plan and set performance targets for improving CLV and retention. Ensure targets are met.

Key challenges & success measures

Key Challenges

  • Deliver operational excellence while maintaining strategic direction
  • Achieve ambitious growth targets
  • Adjust campaigns to market circumstances
  • Success measures
  • Deliver channel incremental growth, while positively impacting CLV, retention and engagement metrics
  • Apply a customer and data centric approach to all email initiatives

About You

  • Experience with Clang, Salesforce Marketing Cloud, Adobe or other similar products
  • Tech savvy with A/B testing, personalization and segmentation experience in a B2C e-commerce setting
  • Familiarity with the creative flow involved in CRM campaigns execution
  • Proficiency with Google Analytics, Excel and number crunching
  • Nice add-on: data infrastructure (AMZ) & visualization (PowerBI/Tableau-etc.) knowledge
  • This position has the ability to work from our Amsterdam office and will require regular travel to our office in Heerenveen.

Why join Body & Fit?

  • The opportunity to develop your career in a fast paced business that is constantly evolving!
  • A place with room for new ideas and initiatives
  • A competitive salary
  • Health, fitness, bike plan and pension benefits
  • Flexible working arrangements
  • A generous Body & Fit company discount!
  • The chance to be part of Glanbia Performance Nutrition, a global performance nutrition brand family with an emerging presence in lifestyle nutrition.

In 1995 gestart met een klein winkeltje in Zwolle, inmiddels zijn we met meer dan 230 medewerkers uitgegroeid tot de grootste online speler op het gebied van (sport)voeding, supplementen, Smart Food en diëten (weight-care) in de Benelux en inmiddels actief in Duitsland en Frankrijk. Body & Fit is onderdeel van het beursgenoteerde Glanbia PLC. Een van 's werelds toonaangevende producenten…


In 1995 gestart met een klein winkeltje in Zwolle, inmiddels zijn we met meer dan 230 medewerkers uitgegroeid tot de grootste online speler op het gebied van (sport)voeding, supplementen, Smart Food en diëten (weight-care) in de Benelux en inmiddels actief in Duitsland en Frankrijk. Body & Fit is onderdeel van het beursgenoteerde Glanbia PLC. Een van 's werelds toonaangevende producenten van o.a. eiwitten en bekend van de performance nutrition merken Optimum Nutrition, BSN en Think Thin.

Body & Fit onderscheidt zich door de combinatie van kwaliteit, innovatie en prijs. Als marktleider in de sector zijn we constant in ontwikkeling. Innovatie en uitbreiding van het assortiment is continu aan de orde van de dag en daar zijn we trots op!

Other
Heerenveen
230 employees