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Director Customer Lifetime Management

Posted 25 Mar 2024
Work experience
5 to 7 years
Full-time / part-time
Full-time
Job function
Degree level
Required languages
English (Fluent)
Dutch (Fluent)

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Director Customer Lifetime Management

You will improve – with smart, personalized and automated marketing – the engagement and retention in order to increase the customer lifetime value within Rapido.

Our mission

Creative Group develops the latest technologies for digital credit exchange and makes them available to consumers through leading international brands. The company’s two brands are Recharge and Rapido. Recharge focuses on expatriates and immigrants and enables them to quickly top up credits such as call credit, for themselves or for their families.

Rapido is the largest online store for prepaid e-voucher in the world. The platform distinguishes itself by a wide range that includes call credit, prepaid payment cards, entertainment and gaming. Rapido allows you to take full advantage of digital services such as Google Play and PlayStation Store without having to worry about your privacy, the security of your payment details or your budget. Rapido is the reliable sales partner for big names like Apple, Google, Netflix, Spotify, Xbox, Nintendo, Vodafone and T-Mobile.

Your contribution to our mission

In recent years Rapido has focused mainly on acquisition. This focus has resulted in an enormous user base. It is up to the Director of Customer Lifetime Management to take the next step: getting the maximum value out of existing customers through engagement and retention.

If this sounds like a job for you, then read on!

Your tasks will include things like

  • Developing and implementing the CRM strategy for the various Rapido labels
  • Increasing customer lifetime value. To this end, you develop, with the help of customer data and marketing automation platforms, sharp customer segmentation and communication
  • Leading, coaching and helping three FTEs: an e-mail specialist, a CRM specialist and a campaign manager

We are looking for someone with

  • 5+ years of relevant work experience in CRM, in an online and B2C context
  • Fluent in English (both spoken and written)
  • Experience with CRM/email tools and CDP/DMP tools
  • Experience in a start-up or scale-up
  • Experience in building and managing teams

We are today one of the fastest growing companies in the Netherlands and we are rapidly expanding our footprint around the globe.
Creative Group manages the two high-volume platforms Rapido and Recharge, which process millions of online transactions, seamlessly connecting the service portfolios of partners with the requirements of their consumers:
Rapido is the best and largest online top-up store, with the…


We are today one of the fastest growing companies in the Netherlands and we are rapidly expanding our footprint around the globe.

Creative Group manages the two high-volume platforms Rapido and Recharge, which process millions of online transactions, seamlessly connecting the service portfolios of partners with the requirements of their consumers:

Rapido is the best and largest online top-up store, with the broadest selection of e-vouchers and a strong promise of fast delivery, so all top-up users worldwide can enjoy a continuous service with no interruptions.

Recharge enables everyone to recharge accounts from your mobile. Currently focused on helping expats to support and help their loved-ones back home by recharging their mobile accounts from abroad in just a few seconds.

Creative Group was founded by Dutch entrepreneurs Robin Weesie and Dirk Ueberbach, who are still around to advise us from time to time. In the last 5 years, we have been growing rapidly by opening up new markets, adding multiple services to our offering and engaging with new customers online. We started in the Netherlands as the first e-voucher website. Today, we operate from our Amsterdam office multiple brands in more than 130 countries.

Are you ready for the ride? Join the adventure!

Other
Amsterdam
125 employees