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Trade & Shopper Marketing Manager

Posted 25 Mar 2024
Work experience
3 to 5 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
Dutch (Fluent)

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Trade & Shopper Marketing Manager

THE NETHERLANDS – ROTTERDAM

Welcome to Edgard & Cooper – naturally tasty cat and dog food that you, your pets and our planet can feel good about. After just 3 years of trading, more than 6,000 shops in Europe stock our lovely products. We’ve decided to reach more cats and dogs with our feed good food, so we are looking for some new faces to join the team and help us get our lovely pet food into more paws.

Our Goal:

To become the global leader in premium fresh pet foods. Are you looking for your next move? Want to take responsibility for the trade & shopper marketing for a natural+ pet food brand? Creative and analytical mindset & pet lover? If so, we have the perfect opportunity for you join us and lead and develop the growth of our trade & shopper marketing in the Netherlands at Edgard & Cooper.

What makes Edgard & Cooper different?:

Feel Good Pet Food Good food makes your mind, body and spirit feel amazing. Nothing beats fresh meat and simple ingredients, cooked and packed with nature in mind. But most pet foods are overprocessed and come wrapped in plastic. Enough is enough.

Our values are at the core of everything we do….

DOING IT RIGHT. We’re passionate about creating tasty, healthy pet food that gives back to our beautiful world.

TAKING PRIDE. Because we respect ourselves and others, compromise is not an option – and neither is giving up.

ALWAYS IMPROVING. We create opportunities for feedback - good and bad. That’s the best way to keep improving.

THINKING (& DOING) DIFFERENT. Innovation is at our core. We lead not follow.

GOING THE EXTRA MILE. We love our customers – owners, cats and dogs alike. Making their day makes our day!

WORK AND PLAY. We never take ourselves too seriously. Instead, we stand together to make each other stronger.

MAKING IT PERSONAL. Even if no one was watching, we’d build our company the right way – it’s just who we are.

The most exciting thing about working at Edgard & Cooper is the fantastic young and closeknit team culture. We’ll challenge you in ways you haven’t been before and push you, so you can grow with us as a business. At the same time, we pledge to help you enjoy working so you look forward to going to the office every day!

THE ROLE

We’re looking for a Trade & Shopper Marketing Manager to join our team in the Netherlands. At Edgard & Cooper the marketing team are our creative pet foodies, the gate keepers of the brand, ensuring our Edgard & Cooper ethos is embodied within our products whilst developing the pull and push strategies to drive success. We’re on the hunt for a Trade & Shopper Marketing Manager with both strong analytical & strategic skills and a disruptive, creative flair. As part of the team, you will have the opportunity to build your career within the fastest expanding pet business in Europe!

Your main responsibilities will be:

SHOPPER INSIGHTS

  • Recommend and implement clear in-store guidelines based on shopper insights and existing market knowledge.
  • Set up trials in partner stores in order to increase our shopper knowledge on how people navigate, make decisions and buy in store.
  • Create sales-optimizing planograms, backed by the right shelf messaging/POSM.
  • Support Brand Marketing in developing the overall brand plan by providing input from category & consumer data insights.

CATEGORY DEVELOPMENT

  • Develop a full understanding of our key retailers, the potential touchpoints we can utilise and make recommendations to our customers and the overall business on how we win in store.
  • Working with the Sales Team, deliver the retail activation strategy, managing the national calendar of promotions and product events.
  • Ensure the successful rollout of trade promotional plans in designated channels with key retailers and independents.
  • Ensure promo effectiveness by thorough tracking and analysis.
  • Deliver industry leading strategic retailer launch plans when launching NPD or opening new channels, aligning with the Brand Manager.
  • Develop and implement distributor onboarding programs, building brand love with our retailers.
  • Develop and execute the trade/consumer actions including pricing, sales estimates, operations liaison and POS development.
  • Win our customers as true brand advocates and make sure all new product and business updates are communicated effectively and on time.
  • Review product ranges based on sales data & shopper insights and make recommendations on the right mix of products and potential line extensions across our product portfolios.

OTHER

  • Deliver effective reporting to share best practice across our Global Marketing Team, building strong relationships with your counterparts.
  • Develop ROI and KPI models and ensure all major initiatives are evaluated, providing ongoing feedback and recommendations.

SKILLS and experience

  • A minimum of 3 years’ experience in trade & shopper marketing within an FMCG environment.
  • A master’s degree.
  • The desire to make the next step and join an entrepreneurial, fast paced environment
  • A hungry marketing professional who has a passion for trade & shopper marketing and desire to build a strong brand in Europe.
  • A clear understanding of the French sales channels.
  • An analytical, strategic thinker who shows flexibility to adapt to changing situations in a fast growing business.
  • A highly commercial mindset: you understand that whatever you are doing is with an eye on sales targets and ROI driven by clear insights.
  • Exceptional communication and presentation skills.
  • A true team player, with determination and drive and a hands-on approach.
  • The ability in time to establish a high-performance team, inspiring and leading by example.
  • Computer literate, with full MS Office Suite experience and a strong knowledge of excel – you’ll love crunching numbers!
  • An ethical approach in all you do.
  • Fluent in French and English.

WHAT WE OFFER

A competitive salary in line with your experience. This is a full time permanent role. You will wake up every morning, knowing that every move you make is impactful. We offer you a rich learning opportunity in a truly international environment that will give you extensive responsibility but also guidance as you need it. You’ll find yourself part of a passionate, professional, results-oriented team, helping to improve the health of our pets. We value ambition and a desire to build a highly successful career. If you feel you have the skills and experience for this role and want to be part of an international, passionate team, then please send your resume and covering letter to simon@edgardcooper.com We look forward to hearing from you!

Voor Edgard & Cooper maken honden en katten écht deel uit van de familie. Want zij hebben - net als wij mensen - recht hebben op het allerbeste.
Sinds 2016 maakt het merk daarom eten voor honden en katten met alleen maar gezonde, verse én lekkere ingrediënten. En daar stopt het niet: 1% van hun omzet gaat naar organisaties die wereldwijd de strijd aangaan voor viervoeters in nood.

Foods & Beverages
Rotterdam
Active in 13 countries
25 employees
50% men - 50% women
Average age is 31 years