New to Sign up now to get your own personalised job matches.

Sign up

Website optimization specialist

Job in Voorschoten, the Netherlands

Degree level


Job function


Required language

English (Fluent)

Work experience

0 to 2 years

Find your job faster with a profile

Directly see your job matches and find a job that's perfect for you.

citizenM is a hotel providing affordable luxury for the mobile citizens of the world. With style that will knock your socks off, we offer citizens a real home from home, plus the world’s fluffiest pillows. Our typical guest is a frequent traveler who is quality and design driven, and cost conscious.

We currently have hotels in Amsterdam, London, Glasgow, New York and Paris, with more to come in Europe, the USA and Asia. We are proud to have put the hospitality back into the hospitality industry, and have received numerous awards for our groundbreaking approach. citizenM is a global hotel company that dares to be different in everything we do. This means our hotels are not traditional… and neither are our support offices. Would you like to bring your talent to a refreshingly different company?


The website and conversion rate optimization specialist is responsible for shaping and optimizing the user experience and conversion rate of our digital channels through in-deep data analysis, testing, UX patterns, information architecture and user story mapping. She/he will be the person that through empirical testing will take the performance of our digital channels forward in terms of UX and conversion rate. In the end she/he will become the domain expert in analytics, conversion rate optimization and digital psychology.

Key responsibilities

  • Leading in test ideas conception and planning
  • Formulate test plans on a tactical and operational level
  • Conduct off-site and on site analysis, user tests, perform research, run surveys, collect feedback, and drive decisions
  • Build and maintain a knowledge base of test results, data analytics (results), survey results, etc.
  • Demonstrate ROI of investments made for test based website development and advocate this internally and externally
  • Stay ahead on best practices and latest trends in web analytics and conversion rate optimisation tactics
  • Closely working with online marketing and content  specialists.

Qualifications / Skills

  • Solid understanding of user centric design principles
  • Knowledge of UI/UX and ability to execute it
  • Data driven
  • Solid understanding of User Testing and surrounding issues
  • Good understanding of Google Analytics, preferably certified
  • Good understanding of business drivers for website and other channels
  • Understanding of HTML, CSS, and Javascript
  • Proficient with Google Optimize
  • Good presentation skills
  • Analytical thinking
  • Self starter
Logo CitizenM
About CitizenM
to company page

citizenM was born from the idea that smart, business travellers want a great place to stay. Somewhere with free, fast Wi-Fi throughout, with comfortable designer furniture to work at, and a great bar to meet with colleagues and contacts. A hotel where a casual meeting can easily turn into a full-blown brainstorm in luxury meeting rooms. And somewhere to rest...

Leisure, Travel & Tourism
750 employees