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Internship: Digital Analytics (Non-Thesis)

Internship in Amsterdam, the Netherlands

Degree level


Job function


Required languages

English (Fluent)
Dutch (Fluent)

Work experience

0 to 1 years

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Start date: ASAP, latest January 2020

In this role, you have the opportunity to

Support marketing performance efforts to optimize our marketing investments across markets and business clusters globally. We are using the following methodologies:

  • MMM: Econometric model that calculates for every euro of A&P spend how many euros of incremental sell-out we create.
  • A&P ROI: Philips bespoke tool which estimates for every euro of A&P spend how many euros of incremental sell-out we create.
  • Online Value Tree: OVT is a problem-solving framework for measuring and improving online sales performance across the sales channels (Etailer, D2C, .COM).

You are responsible for

  • Supporting the A&P ROI project:
  • Data collection and formatting
  • Calculating and delivering data for the DPD
  • Analyzing the quarterly results
  • Ad hoc analysis which supports the Marketing Performance team efforts
  • Analyzes trends within the Marketing Mix Models (MMMs)
  • Support with Marketing Mix Modeling partner management
  • Online Value Tree:
  • Updates quarterly Online Value Tree slide for B2B and B2C
  • Analysis of key Business Market Combinations
  • Helping with operational organizational topics, such as newsletters, email distribution lists, meetings, presentations

You are a part of

Group Marketing & Ecommerce. You will work in a dynamic, international and energetic team that is dedicated to transforming Philips globally into a world-class marketing and ecommerce organization, in close collaboration with our businesses and markets. Within the Group Marketing & Ecommerce team you will work in the Marketing Insights & Analytics team which enables data driven marketing. You will work in a team together with two senior Marketing Performance managers. As the position is global, you will collaborate with a wide network of stakeholders including local market organizations, business groups, central functions and external agencies. You will report to the Global Head of Marketing Analytics, on Director level.

To succeed in this role, you should have the following skills and experience:

  • Currently studying towards your UniversityMaster of science WO (Msc.) in: Business Administration, Business Economics, Business Informatics, (International) Business Management, Management Sciences, Marketing

  • Preferably knowledge of Digital Analytics and Digital marketing and sales

  • Fluent in oral and written English
  • Good communication skills
  • Show a positive can-do mindset and a hands-on mentality
  • Possess a high learning ability and a high working speed
  • Work with PowerPoint and Excel

In return, we offer you

To gain marketing experience in a dynamic and international organization.


Required documents in order for us to continue with your application:

  • Resume

Please note that in order to be considered for an internship, it should be compulsory (for students outside EU/EER) by your education and you need to be registered as a student during the entire internship period. Formal documentation of which may be requested at any time.

Please note that the contents of our regular internship assignments are not suitable for professionals (and/or MBA students) with professional work experience.

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Koninklijke Philips Electronics N.V. is een onderneming met een veelzijdig aanbod op het gebied van gezondheidszorg en welzijn, dat gericht is op verbetering van de kwaliteit van leven van mensen door middel van tijdige innovaties. Als toonaangevende onderneming op het gebied van gezondheidszorg, lifestyle en lighting integreert Philips technologieën en design in op de mens gerichte oplossingen.
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118,000 employees