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Shopper Intern

Internship in London, United Kingdom
Posted

Degree level

Bachelor

Job function

General business

Required language

English (Fluent)

Work experience

0 to 1 years

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WHO IS GTB?

A global, industry-leading communications agency, GTB transforms businesses through the world’s most purposeful, creative solutions fueled by precise marketing.  Founded in 2007 and part of WPP, GTB leverages its deep understanding of the consumer and its clients to deliver true integration within the speed, diversity and potential of modern communications to “make what matters” for people and for business.  GTB has 52 global offices and operates across 6 continents.  

PRIMARY FUNCTION / POSITION SUMMARY: 

Shopper Marketing team supports all FORD customer initiatives within the shopping and consideration process.  We use data and customer behavior to provide helpful messaging in the right media channels to allow customers to make their purchase decisions.

The Optimization/Test Lab Intern will attend Ford Digital Test Lab meetings, assist the Platform Director in executing numerous media and content optimization pilots and tests and will attend data reviews with clients to determine any changes or new actions required.

MAJOR RESPONSIBILITIES / PRINCIPAL ACCOUNTABILITIES:  

  • Aid Platform Director in pre-work for meetings and organization
  • Work with PM to set up different media and content pilots
  • Work with Analytics to understand trends and insights within test data
  • Facilitate meetings, reports and communications
  • Maintain and support all company standards as specified within the Quality Management System. 
  • Supports/facilitates the mandatory adherence to ISO9001 requirements, processes and procedures.
  • Perform other duties and projects as assigned.

KNOWLEDGE AND SKILLS:

  • General Marketing and Advertising Understanding
  • Media and/or data experience

MINIMUM QUALIFICATIONS:

  • Applicant must be able to work 40 hours/week during GTB’s regular business hours throughout the 10-week program.  
  • Any work schedule exceptions due to classes must be requested in writing by the intern and granted by GTB, in their sole discretion, prior to the start of the Internship Program.  At no time will an intern working less than 35 hours a week be accepted into the program.
  • Have physical and mental requirements to meet the above listed job responsibilities.

ABOUT THE INTERNSHIP PROGRAM:

Aside from the daily work in their designated department, interns are required to attend/participate in the following:

     - Professional Training

     - Group project (assigned the first week and presented during week 10)

     - Road Rally (team-building activity)

     - Lunch-and-Learn Sessions

     - Job-Shadowing Opportunities

     - Personal Branding Workshop

     - Recruiter Sessions

     - Community Service Day

  • Fun Outing
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Welcome to GTB. Come for the opportunities. Stay for the people.
We’re a dynamic global communications agency, collaborating across virtually every medium. Among our ranks, you’ll find designers, writers, thinkers, coders, strategists…and the list goes on. What sets us apart is our people. We prize talent over ego and believe great ideas can come from anyone. We’re a product...

Marketing & communication
London
5,000 employees