WHO IS GTB?
A global, industry-leading communications agency, GTB transforms businesses through the world’s most purposeful, creative solutions fueled by precise marketing. Founded in 2007 and part of WPP, GTB leverages its deep understanding of the consumer and its clients to deliver true integration within the speed, diversity and potential of modern communications to “make what matters” for people and for business. GTB has 52 global offices and operates across 6 continents.
PRIMARY FUNCTION / POSITION SUMMARY:
Shopper Marketing team supports all FORD customer initiatives within the shopping and consideration process. We use data and customer behavior to provide helpful messaging in the right media channels to allow customers to make their purchase decisions.
The Optimization/Test Lab Intern will attend Ford Digital Test Lab meetings, assist the Platform Director in executing numerous media and content optimization pilots and tests and will attend data reviews with clients to determine any changes or new actions required.
MAJOR RESPONSIBILITIES / PRINCIPAL ACCOUNTABILITIES:
KNOWLEDGE AND SKILLS:
ABOUT THE INTERNSHIP PROGRAM:
Aside from the daily work in their designated department, interns are required to attend/participate in the following:
- Professional Training
- Group project (assigned the first week and presented during week 10)
- Road Rally (team-building activity)
- Lunch-and-Learn Sessions
- Job-Shadowing Opportunities
- Personal Branding Workshop
- Recruiter Sessions
- Community Service Day
Welcome to GTB. Come for the opportunities. Stay for the people.
We’re a dynamic global communications agency, collaborating across virtually every medium. Among our ranks, you’ll find designers, writers, thinkers, coders, strategists…and the list goes on. What sets us apart is our people. We prize talent over ego and believe great ideas can come from anyone. We’re a product...