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Ad Operations Executive

Job in London, United Kingdom
Posted

Degree level

Bachelor

Job function

Marketing

Required language

English (Fluent)

Work experience

0 to 1 years

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Role context:

The Ad Operations team sits in the Data and Technology department within our WM Precision function.

The Ad Operations team is the foundation of the Data and Technology department, a team of highly trained campaign specialists, responsible for all digital campaign trafficking and tagging across some of the agency’s biggest clients.

The Ad Operations Senior Executive’s role can broadly be split into two key areas of responsibility:

First, you will be responsible for effective campaign management and monitoring for a number of agency clients. This includes digital campaign trafficking across all major ad server platforms, third-party vendor tagging, and other clients’ data and media vendor tags. You will need to work according to operational standards specified by the Ad Operations Manager and act as a champion of standards, ways of working, and data stewardship. You will work with other members of the Data and Technology team as well as the larger WM Precision function to assist in expanding our existing technology stack, integrating with global Ad Operations and new and emerging advertising technologies.

Second, you will be clients’ and account teams’ first point of contact when it comes to Ad Operations, providing subject matter expertise. You will immerse yourself in clients’ structures, teams, and briefing processes to build great understanding of both the agency and client business. You will not only work with client requirements, but you will look for opportunities to make better use of client data and implement ways of turning that data into valuable insight.

Core Responsibilities:

Operational excellence:

  • Collaborating with account teams to work on digital campaign briefs to determine and flash out trafficking and tagging requirements
  • Trafficking campaigns for the agency clients and managing their site tagging with a manager at the helm available for troubleshooting, training, or any questions in general
  • Work closely with account and client teams to ensure the smooth running of Ad Operations services, with appropriate level of support and communication
  • Collaborate openly and effectively with all other functions within the integrated client team to ensure that digital fundamentals are understood and practised by everyone involved
  • Contribute to and champion best practice and quality assurance 

Technical skills

Must

  • Competent user of ad server technology – e.g. Campaign Manager, Sizmek, Adform, etc. – and third-party tagging
  • Basic to intermediate user of MS data tools (Excel, Access, Visual Basic), BI tools (Tableau, Power BI), or any programming language (Java, JavaScript, SQL, .Net, Python, web app)
  • Core understanding on digital advertising and associated technological principles – e.g. ad serving, tagging, web analytics (GA), attribution, etc.
  • Be able to demonstrate the enthusiasm to work under pressure within a fast-paced digital environment
  • Excellent communication skills
  • Curious mind and attention to detail – able to follow processes and spot errors 

Preferred

  • Commercially aware with an interest in campaign performance
  • Display enthusiasm for process improvement and operational efficiency
  • Problem-solving abilities – able to think ’outside the box’
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Logo GroupM
About GroupM
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GroupM is the world’s leading media investment company responsible for more than $45B (COMvergence) in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis.

Marketing & communication
London
4,200 employees