The Account Manager sits across our Journey Design and Delivery function and supports the team in ensuring that we produce the best strategic plans and that every step taken throughout the Purchase Journey on behalf of the client by the Wavemaker team is maximized for effectiveness and efficiency.
The Account Manager’s role can broadly be split into two key areas of responsibility:
Firstly, you will work with the Account Director to ensure best in class planning and operational excellence across the client’s business. This means efficiently working with the Journey Design Lead and Journey Activation teams to create and sustain excellent ways of working within the team. You will support the Account Director to ensure that everyone internally involved in deploying the approved Journey Design knows what needs to be done, by when, and to what budget, providing regular status reports and contact reports to clients, and managing budgeting and finance on behalf of the team. You will lead the planning on smaller campaigns and support on the main annual brand plans.
Secondly, you will be the externally facing contact, building strong relationships with day to day clients, delivering plans, responding to requests, managing meetings and regular reporting with clients and their other partners (creative agencies, research agencies, auditors etc). Supported by the Acciunt Executive you will maintain the efficient working of the account to ensure all relevant details are reported, shared, and explained.
The role involves two key clients, Bupa and Church & Dwight.
Bupa have been a client at WM for over 8 years, and we deliver best in class marketing across Brand & Performance campaigns. Bupa are market leaders in Private Medical Insurance for both consumers and businesses and also provide services across Dental Care, on-demand medical provision and Care Home Services. Each of these divisions has its own marketing teams and budgets and its own challenges and all are supported by the Bupa Masterbrand which means that the account requires brand-building, acquisition planning and portfolio management skills in equal measure. Our planning is underpinned by regular econometric analysis and brand health tracking, which help us balance long and short-term objectives. Bupa’s business model is ever-evolving as the needs and wants of consumers change – for example a recent innovation into DNA health profiling, and the increasing importance of mental well being are two areas growing in importance.
Church & Dwight
Church & Dwight are a multi-faceted FMCG business, with divisions across personal care, haircare and OTC healthcare. They have market leading brands such as Batiste dry shampoo and are always on the lookout for new acquisitions, adding Waterpik to their portfolio a couple of years ago.
The current manager role is to support planning and delivery across the personal care division.
Support the Account Director in the efficient running of the account across the Purchase Journey:
Be the day-to-day voice of the client within the team:
GroupM is the world’s leading media investment company responsible for more than $45B (COMvergence) in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis.