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Email Marketing and CRM Executive

Posted 24 Mar 2024
Work experience
0 to 1 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
English (Fluent)

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Job Purpose

Work closely with the Digital, Category Trading and Halfords Marketing Teams in order to develop first-class emails which communicate Halfords key messages to the right audience at the right time.

End-to-end development of emails: planning, implementing, (briefing, campaign set up, audience

selection and proofing) and analysing campaign performance.

Key Responsibilities

  • Assist planning of emails by working with key stakeholders from Category Trading and Trade Card teams, as well as considering seasonally relevant themes, external events and competitor activity.
  • Maintain the email plan, helping to ensure it is customer-led.
  • Brief the external design agency to create first class customer emails that achieve business objectives.
  • Feedback on the email design and liaise with the Category Trading/Trade Card.
  • Work with the external design agency to ensure feedback is implemented and the design is optimized for user experience.
  • Set up, review and proof email campaigns using a campaign management tool & email marketing platform.
  • Use segmentation techniques to select audiences to target emails to the right customers.
  • Develop a plan and carry out multi-variant testing.
  • Analyse results from email marketing campaigns to improve key performance metrics (deliverability, open rate, click through rate, sales).
  • Assist planning and implementation of dynamic content.
  • Carry out competitor reviews to establish best in class email design and strategy.
  • Assist in the development of the automated eCRM plan.
  • Plan, brief and deliver app notifications in line with the overall CRM plan.

Key Skills/Experience

  • Strong organisation skills.
  • Confidence and assertiveness when dealing with a variety of external agencies and internal stakeholders at different levels.
  • Excellent communication skills, both written and verbal.
  • High attention to detail and the foresight to put yourself in the shoes of the user.
  • Strong capability for analysing customer data and campaign data.
  • Creative flair and an ability to think outside the box.
  • Good copywriting skills.
  • Ability to work effectively under pressure and to tight deadlines.
  • Previous experience in a similar role desirable.
  • Basic HTML knowledge desirable.
  • Experience of an email marketing platform and campaign management tool desirable.
  • Experience of app notifications would be an advantage.

We are Halfords.
And we think journeys are important. Every single one of them.
Long ones, short ones, adventurous ones, everyday ones.
For over 125 years we’ve been making journeys better with our unrivalled expertise, services and an unbeatable range of motoring and cycling products.

Retail
Redditch
10,000 employees