Magnet.me  -  The smart network where hbo and wo students find their internship and first job.

The smart network where hbo and wo students find their internship and first job.

This opportunity has expired. It is therefore no longer possible to like or apply.

See similar opportunities instead

(Sr.) Online Marketeer | Digital Marketeer

Posted 24 Mar 2024
Work experience
1 to 5 years
Full-time / part-time
Full-time
Job function
Degree level
Required languages
German (Good)
English (Fluent)
Dutch (Good)

Your career starts on Magnet.me

Create a profile and receive smart job recommendations based on your liked jobs.

Hello we are easee! A high-tech healthcare startup, offering the world's first CE certified online eye exam. Our dedication to improve the lives of billions of people around the world through better access to eye testing and eye care is what we stand for. With partners, like MisterSpex, University Medical Center Utrecht and more than 18,000 users, our technology is one of the most exciting innovations in the eyewear and eye care industry. Our team of developers, scientists, optometrists and support staff are highly motivated to bring easee to the next level. Tap into the future with easee.

This is the role

This position will fuel and accelerate the growth of easee by generating traction that in the end convert into net new revenue.

You will be responsible for developing and executing our marketing strategy to results. You will identify and segment audiences and develop integrated campaigns that engage, re-engage, inform and activate leads. Our ideal candidate will be an acquisition maven that can roll up his/her sleeves, partner with stakeholders, and scale out demand generation programs.

What You'll Do

  • Manage growth and optimization of online marketing programs to meet revenue goals.
  • Generate new leads by leveraging a variety of online marketing channels and strategies, including email, paid advertising, landing pages, content marketing, and in collaboration for media, brand influencers and social.
  • Develop inbound digital marketing campaigns with core content to generate demand and leads (eg white papers, new product releases, external media content, video, infographics, etc.) and package 360 multi-channel activation across digital marketing, events, trade-shows, webinars, thought leadership and content, video and email.
  • Create, execute, measure, and refine all aspects of integrated marketing campaigns. Strong focus on advanced inbound digital marketing activities along with traditional outbound methods to generate leads, including email marketing nurture and drip campaigns, webinars, AdWords strategy and optimizing organic website performance to grow traffic and increase conversions.
  • Creating light content such as emails, landing page copy and blog optimizations.
  • Data-driven experiments, reporting on campaign performance, and forecasting where to make adjustments to continue to drive results and improve our growth strategy.
  • Use automation to improve processes and productivity, and make recommendations to support an organization scaling at a rapid pace.
  • Establish KPIs, track performance/success, measure, analyze and adjust campaigns based on performance. Prepare marketing reports and post-program analysis summarizing campaign results.
  • Evaluate our website and strategically build our referral traffic strategy.

What We're Looking For

  • Drive best-in-class marketing through a quantified segmentation, targeting and test and learn approach.
  • You have a solid understanding of SEO & SEM principles.
  • A strong working knowledge of Hubspot.
  • Bachelor's or Master's Degree or proven track record in online marketing.
  • Ambition. You never settle for mediocrity, knowing your name is tied to everything you do.
  • Ability to receive and implement feedback immediately.
  • Strong belief in proactive rather than reactive approach to handling and solving problems.
  • A passion and deep understanding of the marketing and sales funnel to drive business growth.
  • Excellent time management and organizational skills with the ability to track numerous details.
  • Strong interpersonal and communication skills (both verbal and written) in:
  • English - at least C1/C2 Proficient level
  • German and Dutch are a plus
  • Experience creating enterprise account-based marketing in addition to small-medium business marketing programs.
  • Expert in lead scoring, nurturing programs, list management, segmentation and targeting.
  • Great track record of working across sales, marketing, customer success, and technology teams.
  • Demonstrated experience defining and measuring programs, including analytics and reporting, and translating information into consumable, executive-level updates.
  • Results oriented; highly analytical and metrics driven.

Preferred Experience

  • Experience working in SaaS
  • Experience with ecommerce

Your eyes are your most important sensory organ. Especially in a world that is more visual than ever. It is our mission to make clear vision accessible to everyone. It starts with knowing how good your eyes are. A moment of clarity. Where and when it suits you.

Healthcare
Amsterdam
25 employees