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Emerging Paid Media Specialist

  • Type Job
  • Degree Bachelor
  • Location London, United KingdomLondonGBGreater LondonSW6 2ZH
  • Posted
  • Start date -
  • Deadline -
  • FULL_TIMEMarketingMarketing & communication

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Our Story

MVF is one of the world’s leading customer generation companies. Since winning the 2013 Sunday Times Tech Track as the fastest growing UK tech company (with 3-year average annual growth of 278%), the company has grown 7-fold in size again. We now employ over 450 people in the UK and USA, and run marketing activities in more than 100 countries.

Our MVF Values

Company culture is very important to us, and that is why we were voted in the top 2 places to work in the Sunday Times Best Companies List 2018, and why we are constantly looking for ways to make MVF an even better place to work.

Our Team

The key to the EPM’s team success is persistence - if you’re a creative and analytical mind with the grit to figure out what makes these emerging paid media channels work through countless original iterations, this is the right team for you. The Emerging Paid Media team grows the latest and most exciting digital channels into MVF’s media mix, currently Twitter, Linkedin, Snapchat and Pinterest.

The Role

The Specialist EPM role encompassess elements of consultancy, high level campaign management and project management in a performance marketing context. It is reserved strictly for people with deep domain knowledge of at least one Biddable channel, and with broad understanding of several. These individuals are equipped with an array of digital marketing tools, techniques and strategies, who will be expected to troubleshoot complex problems beyond the understanding of most Senior Execs.

Responsibilities

  1. Lead and contribute to longer term projects across wider marketing team
  2. Key Campaign Management (This could include managing and exceeding targets for important/complex high Gross Profit contributing campaigns or potentially improving the performance of under performing high potential campaigns)
  3. Sustain / improve performance goals (ROI vs CPA) of marketing campaigns through effective strategies in line with Best Practices
  4. In charge of scaling a specific channel
  5. Identify and deliver high-impact campaign opportunities
  6. Launches/advises on key new verticals and brand new business models
  7. Acts as a Platform consultant
  8. Leads training sessions on platform

Our ideal MVFer:

  1. Core Skills and Knowledge
  2. Persuasive Copywriting - produces copy suitable for external audiences with little amendment
  3. Analytical - data analysis and numerical reasoning
  4. Responsive - contribute quickly, to a high standard in a way which creates value for MVF
  5. Creative design - create visuals, video, design (photoshop etc) content
  6. Innovative - generate new concepts, ideas and solve problems. 
  7. Organised - manage your own time (and if needed other’s time) effectively 
  8. Commercially aware - strong awareness of relevant business concepts, market places, clients and marketing's role with wider MVF commercial function
  9. Collaborative - understand how the biddable team operates and works well in a team and matrix environment

What Success Looks Like:

  1. Operates in line with our values. 
  2. Consistently meets KPIs.
  3. Campaigns consistently meet or exceed their GP target.
  4. Suggests and owns side projects inline with team and commercial strategy.

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