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EMEA Regional Marketing Analyst

Job in Maidenhead, United Kingdom
Posted

Degree level

Bachelor

Job function

Marketing

Required language

English (Fluent)

Work experience

0 to 1 years

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About Our Group:

Our Team underpins the ecosystem of technology, programs, and channel partners that together drive Seagate’s multi-billion dollar business around the world.  We are seeking a highly-motivated & exceptionally-skilled Regional Marketing Data Analyst with the principal charter of leading e-tail and marketing analytics, maximizing Seagate’s return on investments (EMEA focus).

About You:

  • Strong Leadership skills and ability to build positive and productive relationships with a variety of stakeholders to set direction, align work efforts, and ensure outstanding execution
  • Ability to work in a fast-paced environment, managing tight deadlines, with keen attention to detail in verifying data methodology, accuracy, and reliability
  • Strong presentation & communication skills, both written and oral, including the ability to convey complex findings in a clear, concise, and credible manner. Strong PowerPoint skills and ability to present analyses with a compelling, persuasive storyline.

You Will:

  • Measure efficacy & impact of marketing development funds, pricing programs, and customer acquisition & engagement campaigns vis-à-vis business goals
  • Design and implement A/B tests to improve conversion funnel performance (from awareness to purchase) and inform marketing investment decisions
  • Develop and maintain channel level marketing forecasts for each business segment. Track results against forecast and analyze variance.
  • Extract data from various sources including Salesforce, Eloqua, Google Analytics to consolidate into metrics that help business leaders evaluate marketing program effectiveness. Develop user-friendly reports and dashboards using Tableau, collaborating with data owners to ensure quality & accuracy.
  • Conduct analyses around a specific business question; write a clear, cogent project plan. Prepare and present findings with clear storylines to communicate key conclusions and recommendations. Identify upsell opportunities within existing accounts.
  • Provide a holistic view of marketing opportunities through ongoing situation analysis including understanding market dynamics, customer needs, and competitive activities
  • Lead ad hoc projects including scenario analysis to drive strategic decisions for the business (developing go-to market scenarios or conducting primary research to inform resource allocation)
  • Develop a robust & scalable approach for qualitative insight generation that complements quantitative data insights

Your Experience Includes:

  • Hands-on quantitative analysis using POS, Pricing, Marketing Segmentation data
  • Proficient in Marketing Mix Modeling (variance analysis)
  • Strong proficiency in Excel (Pivot tables, Vlookups, Index/Match) with the ability to quickly manipulate and analyze large data sets and build reports. Experience working with a variety of data sources (Salesforce, Eloqua) for full-stack analysis, insight synthesis, and presentation.
  • Fluent in SQL; experience with a statistical programming language (R, Python), visualization (Tableau), web tools (Google Analytics)

Location: Munich, Germany or Maidenhead, UK

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Logo Seagate Technology
About Seagate Technology
View the company page

At Seagate, we know that data is always in motion, alive, connected—and we harness it in order to maximize human potential. Since 1979, we have been creating precision-engineered data storage technologies that deliver superior capacity, speed, safety, and performance.
We are a diverse workforce of 40,000 creative, hard-working, passionate people all over the world—Silicon Valley, the United Kingdom, Singapore, India, China, and beyond.

IT
Maidenhead
10,000 employees

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