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INFLUENCER MARKETING EXECUTIVE

Posted 25 Mar 2024
Work experience
3 to 5 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
English (Fluent)

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About Cult Beauty

Our mission is to be the world’s most trusted beauty retailer. We are beauty curators who distil the global beauty industry down to its brightest and best - from the latest scientific discoveries, to hundred-year-old remedies that have never been bettered. The team constantly innovates through cutting-edge digital beauty retail, providing invaluable advice to intelligent, discerning women who are tired of pseudo-science and the hard sell. Cult Beauty has been ranked No. 13 in the 21st annual ‘Sunday Times Virgin Fast Track 100’. We are officially the fastest growing multi-brand retailer in the UK by a long way.

Role

We are looking for a talented Influencer Marketing Executive to join our busy marketing team, taking a critical role in leading and executing influencer marketing strategy. Reporting into the Senior Affiliates and Partnership Manager, working closely with the social team, we need someone to successfully develop and manage a varied mix of influencer campaigns from end to end for Cult Beauty. The ideal candidate will have 3-4 years’ experience of influencer marketing, ideally with some experience within beauty and/or lifestyle industries and knowledge of relevant technology platforms. They will be a highly strategic thinker, able to develop effective campaigns that can deliver tangible business results, and have excellent relationship building skills.

Duties and Responsibilities

  • Lead the growth of our influencer database - pin-pointing potential new relationships in in the UK and globally and recruit them to Cult Beauty’s influencer network
  • Build successful relationships with new and existing influencers over email and in person reaffirming the USPs of Cult Beauty
  • Align paid and unpaid influencer activity with the wider marketing calendar
  • Organise a monthly discovery box supporting new brand launches and category focuses, send out to a variety our top and mid tier influencers
  • Organising paid activity as part of larger campaign activity working with influencers and their agents closely - it is necessary that you will be contacted outside working hours on whatsapp and email for this role.
  • Manage the supply chain of product/promotion codes/samples to influencers
  • Provide weekly / monthly reports, tracking coverage against a pre-agreed set of KPIs
  • Work closely with the Social Team to identify potential influencers, as well as ensuring knowledge, contact and content sharing across teams
  • Manage the Influencer marketing budget and work with the Senior Affiliates Manager to set monthly budget
  • Work directly with brands to successfully execute direct influencer/brand partnerships.
  • Keep our database of influencers of up to date with relevant information
  • Work closely with relevant internal departments, particularly buying and merch, to ensure the influencer programme is aligned to our brand objectives as possible
  • Research and identify key influencer trends and competitor activity
  • Dedicate efforts to expanding our Cult Beauty network to include more micro-influencers who we can leverage as part of our #CultCommunity

Key Skills/Experience

  • At least three years’ experience working with influencers in beauty or lifestyle industries
  • Experience working in retail/e-commerce business (previous beauty industry background preferred
  • Good working knowledge major analytics programmes like GA
  • Strong written and verbal communication skills – immaculate grammar – including presenting and reporting
  • Ability to work with tight deadlines and manage projects independently
  • Strong people skills especially via email – have a strong persona that is immediately likable yet professional
  • Highly analytical – strong Excel and numerical skills to report and track affiliate campaigns
  • Very creative – thinking differently around which influencers to work with and execution of campaigns
  • Entrepreneurial mindset
  • Keen social media user

Organised and confident with fantastic attention to detail

We are a young and rapidly growing company backed by advice and recommendations from an esteemed panel of beauty experts, Cult Beauty is the savviest, most authoritative beauty guide online. Our mission is to demystify the beauty industry, combining consumer trials with the vast knowledge of our expert panel to filter out the beauty and braggers from the gems that do what they say on the tin. The result is a beauty hall of fame you can shop.

Retail
London
500 employees