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INTRODUCTION
Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations. Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward. Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.
JOB PURPOSE
The Social Media Coordinator will be an integral member of the organic Social Media Team and the wider digitial marketing team. You will have a proven track record of demonstrating exceptional knowledge and understanding of the whole spectrum of the social media landscape – including content optimisation and publishing algorithyms, building and engaging communities, social listening and reporting, planning and execution of socially-led campaigns, and an understanding of the latest technologies impacting key global platforms.
You are passionate about social, and understand the complexities and nuances because you are an avid user. You are naturaully curious, always seeking out best practise examples, and love to break down barriers with new ways of doing things.
You will have strong experience with building and engaging with social communities and know how to use data driven insights to improve and optimised content strategies.
You will have exposure to the broader creative, marketing, PR and event groups within Burberry, and gain a deep understanding of how social platforms and behaviours impact wider marketing / communications efforts as well as the business at large.
You will be a confident communicator and be able to build working relationships well. You’re attention to detail will be second to none, and it will help to ensure flawless execution of global and regional social activities.
RESPONSIBILITIES
PERSONAL PROFILE
Founded in 1856, Burberry today remains a quintessentially British brand, with a closely connected, creative thinking culture at its heart. Burberry believes that to be a great brand it must also be a great company and constantly leverages the energy of its culture. Headquartered in London, the brand has built a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.
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