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SparkOptimus

3 years ago
**SparkOptimus leads Shopping Tomorrow ‘Direct Brands’ expert panel** Last week, SparkOptimus kicked-off the first working session of the expert panel ‘Direct Brands’ of this year’s prestigious Shopping Tomorrow program. Jointly with senior managers of brands such as Philips, HEINEKEN, Sonos, Friesland Campina, Accell and Ahrend, SparkOptimus (represented by Jur Gaarlandt, Steven Koolen, and Reinoud Haal) will write a chapter tackling the main aspects of how brands can take maximum advantage of selling directly to end users.
SparkOptimus logo

SparkOptimus

3 years ago
SparkOptimus News Highlights At SparkOptimus, we try to highlight the most important news and background stories in digital, e-commerce and retail. Here is our selection of last week’s news: Some interesting statistics on mobile app usage were released in June. While the leading app stores in 2012 contained 1 million apps, the number of apps available in 2015 has tripled. Interestingly, the average number of apps used, 27, has however not increased throughout the years. This points to the existence of a defined limit for how many apps a consumer uses on a regular basis. But, those apps that make it into the favorites list of consumers are being used fairly heavily, with app usage increasing to an average of 37 hours and 28 minutes per month in Q4 last year, compared to 23 hours two years ago. Also, consumers seem to have a similar taste, with 70% of total usage coming from the top 200 apps. With increased competition, app developers are looking for new ways to get the attention of users. The latest trend is pushing minor updates to create app awareness. A study revealed last week that updates stimulate downloads and are more likely to be released when the app is experiencing poor performance. This probably won’t work for all apps out there, as with the increasing number of apps more useless examples appear. Please meet Hold On!, a small timer that lets you test how long you can hold your finger to your smartphone. But nothing beats SimStapler, the “most accurate stapler simulator on the market”.
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SparkOptimus

3 years ago
**SparkOptimus presents ‘Embrace Change’ at 3i Global Investor Conference** New technologies disrupt markets and create new value. The speed of technological change is accelerating with digital services, self-driving cars, drones, virtual reality, and robotics all threatening traditional business models. This is why ‘embrace change’ is the new prerequisite for value creation: companies need to adopt a digital way of working in order to adapt and grow. Read article (in Dutch): linkedin.com/pulse/zijn-...
SparkOptimus logo

SparkOptimus

3 years ago
SparkOptimus News Highlights At SparkOptimus, we try to highlight the most important news and background stories in digital, e-commerce and retail. Here is our selection of last week’s news. If you still think you can only buy products on dedicated e-commerce websites, you are wrong. While a large share of traditional retailers are still setting up their first online platform, it is getting easier to buy at many other online channels. Thanks to Amazon’s one-click ordering technology, it is more convenient to complete purchases on Amazon than to click back and forth from third-party sites discovered on Google. As a response, Google is now planning on introducing a ‘buy button’, enabling people to dodge the third-party sites and buy immediately via the search engine. The popping up of ‘buy buttons’ is happening more and more these days. All famously known social media platforms are introducing the button. Facebook is adding buttons to merchant’s posts in user’s newsfeeds. Twitter lets hungry users order Domino’s pizza with a tweet. YouTube lists products next to videos so viewers can easily purchase from a retailer’s website. Instagram is launching the Shop-Now button; Pinterest introduces the Buyable-Pin. But it does not end at online channels. Nordstrom, the American retailer, uses old-fashioned texts, called ‘TextStyle’, to make purchases from sales advisors and personal stylists. Or you just push a button to restock your milk…
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SparkOptimus

3 years ago
SPARKOPTIMUS IS HIRING: Associates & Interns! Are you looking for a job that will challenge you to grow at an incredible pace? Do you want to implement strategies in the constantly changing world of e-commerce, digital marketing and loyalty? Or are you looking for an internship where you get more than just “real work experience”? Are you ready to embark on an incredible journey that will enable you to create lasting change for the leading organizations of the future? Then SparkOptimus is the place for you! We are looking for highly talented and dedicated Associates and Associate Interns who want to join our rapidly growing organization! Visit our website for more information: sparkoptimus/careers/career
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