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In 2011, two computer science graduates had one big idea: to empower marketers to create better journeys for their customers through smart technology.
Joined by three ex-Googlers, Tomas Salfischberger and Koen Bos built a leading European Data Management Platform (DMP) that was independent from the ground up, giving marketers the flexibility to be where customers are, and put their best foot forward.
Then, the idea grew.
And with sharp-minded Devs and Engineers, MarTech-obsessed Product Specialists and a bunch of go-getter growth marketers behind it, 'DMP' evolved into intelligent journey orchestration. Relay42 evolved into a platform with industry-specialized AI and an Orchestration Engine that could transform smart predictions into a future of lasting customer relationships.