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  1. About MOBGEN

    MOBGEN was established in 2009 in Amsterdam, the Netherlands. It was founded with the investments of Ron Vrijmoet and three other investors (Hans de Back, Ruud de Back and Tom Kolemberg).

    The mix of customer-marketing/ creative or design expertise and mobile technology expertise gave MOBGEN a real competitive advantage. Focus on the end-customer and finding the right balance between creativity and technology is still our core DNA today!

    We are specialists in mobile software solutions (apps, mobile first-websites and the systems that support them) that attract, reward and increase end-users´ loyalty as customers to our clients (B2B2C: Business to Business to customer) and also solutions that facilitate internal communication and increase staff productivity of our clients (B2B2E: Business to Business to Employee).

    Mobile is becoming an even more important channel for consumers wanting to engage with brands. We advise our clients on the potential functionalities that each application can have and the system architecture that can make them work smoothly.

    And in July 2016, MOBGEN has made a giant positive leap into the next stage of its existence, by becoming part of Accenture Digital. The fact that such an established and powerful world-class company like Accenture has chosen MOBGEN speaks volumes about our achievements and proves that our MOBGENNERS’ exceptional dedication, our high quality of work and our creative exploration of technology are truly distinctive on the market.

    We aim to be the innovation partner for global brands, building technology platforms that empower and engage the end-users.


    We focus on the sectors of finance, retail, travel and automotive, designing and delivering mission-critical mobility solutions to improve efficiency, communication and quality of life.

  2. What makes us unique

    As MOBGEN we are experts in the fields of mobile strategy, creativity and technology, and we bring this expertise to bear on all our projects. Leading the way globally with our investigations and designs regarding the future of technology applications and interfaces is vital – we want to push the boundaries, to be the visionaries not the followers.

    MOBGEN:Lab is the research division of MOBGEN, set up to investigate disruptive innovation with a focus on mobile technology and interface. We have the ambitious aim to identify and map the trends across the design industry that will create changes in the way we interact with brands, products and places.

    At MOBGEN:Lab we have started to explore the possibilities by creating a boxing app that gives instant feedback on your performance by using a sensor embedded in the boxing glove. Below you can find a sample of what we can do: We want you to meet BOB!

  3. MOBGEN's culture

    Here at MOBGEN we have a relaxed and friendly atmosphere. We like to celebrate our hard work and effort each year with a company party, where we invite all 3 offices to one place to have a great time!

  4. HALO: the complete solution for mobile development

    HALO is a Mobile Backend as a Service (MBaaS) system. A managed service built for customer-facing apps, to create, regulate and maintain content. HALO also allows the user to send and schedule push notifications to a targeted audience.

    Our effective platform makes the app development process much faster, more efficient and reduces the time-to-market of an application considerably. In addition, we provide SDKs open source for Android and iOS platforms, which can easily be integrated into any app. The SDKs solve most of the common problems experienced during this process and eliminate time-consuming tasks related to app development.

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