Fashion for Good aims to reimagine how fashion is designed, made, worn and reused. Launched in March 2017 with founding partner C&A Foundation and an open invitation to the entire apparel industry to join, Fashion for Good connects brands, retailers, suppliers, non-profit organisations, innovators and funders to work together in their shared ambition to make fashion a force for good.
Together with our corporate partners adidas, BESTSELLER, C&A, Galeries Lafayette, Kering, Otto Group, PVH Corp., Target, Stella McCartney and Zalando we aim to enable the breakthrough innovation and widespread adoption of good fashion practice. Our innovation platform focuses on sparking and scaling technologies and business models that have the greatest potential to transform the industry. We provide support to these innovators based on their business maturity through three key programmes: our Fashion for Good-Plug and Play Accelerator, our Scaling Programme and our Good Fashion Fund.
As a convenor for change, Fashion for Good enables conversation and collaboration, by bringing together likeminded organisations in the co-working space in Amsterdam. Our hub in Amsterdam, also houses the Fashion for Good Experience, the world’s first interactive museum for sustainable fashion innovation that aims to change the hearts and minds of its visitors.