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In a world bombarded by advertising, people have become well-versed at filtering out the noise of uninvited communications. With research showing that 77% of consumers would prefer to ad filter rather than ad block, this lack of engagement clearly isn't down to advertising - but rather the many mediums through which it's usually communicated.
We believe there’s a better way of doing things. Through our campaigns, consumers will get to pick and choose the messages they want to engage with when it suits them - and thus retain control of their own time. Our longer-term vision is to create further new and engaging platforms for communication which flip these old conventions of advertising on their heads - moving on from formats which are regularly intrusive and in your face - to those which are not only relevant, timely, and useful… but actually welcome.
1. We put companies' adverts on high quality paper bags
2. We distribute to independent retailers all over London...
3. Bags are handed to the consumer & taken on a journey
Worried our paper bags won't be strong enough? Worry not.
Our bags can hold up to 10 kilograms.
How much is that? Well...
Get to know
When I first heard about Bagboard I was studying Digital Arts at University and halfway through the Second Year of my degree. I was immediately drawn in to what it...Show more