1. Show your company culture with photos and video
When applying to traineeships, Gen Z and millennials find company culture to be very important. So make sure to add photos and video to your company page to show what it’s really like to work at your company.
2. Avoid unclear and cliché job descriptions
It’s important to write job descriptions that are clear and to the point. How? Use a catchy job title and then continue to give a step-by-step explanation of who you are looking for, what the company is like, what responsibilities the job includes and which growth opportunities the applicant can expect.
3. Be open about opportunities to grow in the company
Opportunities to grow (or the lack of such opportunities) is one of the main causes for young people to be unhappy with their current job. Creating realistic expectations helps avoid disappointment after an applicant has been hired.
4. Get your job opportunity with the right people
A promoted job slot is what will help you reach the right talent for your traineeship. It will not increase the number of people that see the opportunity, but also allows you to target the people that are exactly right for your company. You’ll see that this will lead to more likes and applications.
5. Respond to likes
When approaching a like on your traineeship opportunity, the chances of that message leading to an application is 10x higher than when approaching some that has not (yet) liked your job opportunity. Take advantage of this by responding to all your job likes!
6. Organise an inhouse- or e-house event
Applying to an internship is a big step. That is why it helps to give interested candidates the opportunity to get acquainted with the traineeship and you as an employer in an easy and informal way through an inhouse- or (online) e-house event. You can read more about how to set up an e-house event here. Before you schedule an inhouse- or e-house event, make sure you check the exam periods of your target audience on tentamenrooster.nl (in Dutch).