In these uncertain times, many candidates worry about their future. Are there any jobs left? Will they be able to find a job? Let alone, a job they love. With a number of employers suspending their hiring efforts, now is the time to boost your employer brand and maintain candidate engagement.
With current circumstances prohibiting people from meeting face to face, all ‘offline’ events are being cancelled. Not only does this have serious implications for stakeholders, but it also significantly limits the follow-up opportunities that events generate.
For recruitment, events like in-house days have always played a large role in connecting candidates with employees, bridging the knowledge gap between a position and expectations and ensuring a mutual fit. Now that such events have to be postponed, both recruiters and candidates struggle to keep one another engaged.
However, this does not mean that events can’t take place. They only need to be taken online. Here are our tips for creating a virtual in-house day, or as we like to call it: an e-house day.
- Think about what you want to convey about your company and in what format this should take place. Options include but are not limited to:
- A virtual tour through your office
- A Q&A session with various employees
- A webinar on various programs and careers at your company
- An online business course with exercises
- Pick a date and promote your “e-house day”, just like you would with a physical event.
- Select candidates and invite them to the virtual session. What works well for this is promoting your “e-house day” on Magnet.me and send a message campaign to the candidates that have liked it.
- Send the candidates information beforehand. This could also be a physical package with an info pack and fun gadgets.
- Set up a chatroom (We like Google Meet/Hangouts, but you can also use Microsoft Teams, Skype for Business, Zoom, Houseparty, etc.)
- Invite selected candidates to this room and set a clear agenda/program.
- Let everyone introduce themselves and set the ‘chat rules’ e.g. ‘mute your mic when not speaking’ (having 20+ people in a chatroom may result in unwanted background noise).
- Start the program. e.g. walk around the office vlog style, have an employee call in to tell about their experience at your company, do a Q&A, etc.
- Split the group up in teams for an exercise. You can easily set up additional and separate chat rooms for this.
- Review your business course and close the session with a drink (nice one to include in your pre-sent package;) ).
If you follow these simple steps, you should have no trouble keeping candidates engaged in uncertain times.